Top 30
New Work
Below are the Top 30 most viewed items of new work on Creativebrief.com during April 2024.
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Disciplines
Advertising/Creative
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7
New WorkPhilips Baristina
The launch of Philips’ new espresso machine, the Baristina, takes a humorous swipe at modern coffee culture. The campaign asks coffee drinkers to 'Join the new coffee movement' - where you can finally have a real espresso at home, without any of the nonsense that comes with it.
By Droga5
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10
New WorkThe World can Work Better with Indeed
Work looks and feel different all over the world but one thing is true everywhere: people are looking for - and deserve - better work. Beneath a global platform, line, and executional template, we created bespoke executions for all key markets, including UK.
By 72andSunny
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12
New WorkThe LEGO Group – Play Unstoppable
A new global study from the LEGO Group has revealed girls feel intense pressure to be perfect and with three quarters of girls aspiring to work in creative industries. A new film spotlights the creative possibilities that are unlocked when girls are free to play unstoppable.
By Exposure
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Disciplines
Advertising/Creative
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Disciplines
Advertising/Creative
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16
New WorkToyota
Toyota North America has been driving change in the automotive industry for almost 100 years. But as a prominent sponsor of US sports, they needed to change the way they were engaging fans. Find out how we helped them drive engagement with an interactive, end-to-end game.
By IMA-HOME
Disciplines
Digital
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21
New WorkGrind Now Glory Later
Under Armour tackled a World Cup challenge: standing out without being there. We chose a unique strategy—launching post-event to connect with our hardworking audience. While stars took breaks, our fans trained through tough conditions, totally embodying "Grind Now, Glory Later".
By 72andSunny
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Disciplines
Advertising/Creative
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25
New WorkBeauty Bay
Our playful space for Beauty Bay gave the beauty obsessed somewhere to meet, chat and share the latest finds, vibes and routines. With influencers in attendance, a skin consultation station, giveaways and a shoppable space with products that make us look and feel our best.
By IMA-HOME
Disciplines
Advertising/Creative
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Disciplines
Advertising/Creative
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29
New WorkGala Bingo
Continuing the brand’s long running sponsorship of ITV’s The Chase, this campaign build on the comedic gameshow concept launched in 2023. The 30+ idents run in pairs across breaks, as stand alone jokes, and a couple of the skits run across every ident spot of an episode.
By neverland
Disciplines
Advertising/Creative
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30
New WorkWall's
Due to policies restricting the visibility of brands around the beaches of Brazil, ice creams can struggle to be visible when customers want them the most. To tackle this issue, We came up with an innovative solution, which involved using tattoos as a form of advertising.
By adam&eveDDB
