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INITIALS

Core disciplines: Experiential marketing, Integrated marketing, Promotional marketing, Shopper Marketing

One of the Top 30 most viewed agencies for 2017

News : Sep 3rd 2014 by Jamie Matthews
The agency won the account following a competitive five-way pitch. Initials will be responsible for creating and implementing a multi-channel... read more
News : Nov 15th 2012 by Jamie Matthews
We have been nominated again for Marketing magazine's Agency of the Year 2012.
News : Nov 30th 2011 by Jamie Matthews
Initials has again been nominated for Marketing magazine's 2012 Agency of the Year. Results are expected in December.
News : Nov 10th 2011 by Jamie Matthews
INITIALS won 6 different IPM awards this year, including 2011 Agency of the Year.In total, 17 industry Awards have been won in 2011.

Strongbow Dark Fruit - Dark Fruit Ice Cream
Strongbow Dark Fruit
(Heineken)
Dark Fruit Ice Cream
Experiential marketing, Promotional marketing
We gave fans a chance to try exclusive Dark Fruit ice cream from our bespoke Strongbow fleet.
Sep 11th 2018 12:21:38
Strongbow Dark Fruit - Dark Fruit Ink
Strongbow Dark Fruit
(Heineken)
Dark Fruit Ink
Experiential marketing, Integrated marketing
We opened Dark Fruit Ink: a pop-up tattoo studio in Shoreditch for Strongbow Dark Fruit fans!
Sep 6th 2018 11:17:45
Tropicana Essentials - Beat The Yawn with Tropicana Essentials
Tropicana Essentials
(PepsiCo)
Beat The Yawn with Tropicana Essentials
Experiential marketing, Promotional marketing
Tropicana launched their new Essentials range by brightening up commutes in Waterloo station
May 23rd 2018 17:44:12
McLaren Senna - Challenge the Impossible
McLaren Senna
(McLaren Automotive)
Challenge the Impossible
Promotional marketing
Global positioning for McLaren’s newest hyper car and a film celebrating the man that inspired it.
Apr 20th 2018 14:31:21
SERIOUSLY - There’s cheddar, then there’s SERIOUSLY
SERIOUSLY
(Lactalis)
There’s cheddar, then there’s SERIOUSLY
Integrated marketing, Promotional marketing, Shopper Marketing
Relaunch of SeriouslyStrong as SERIOUSLY with richsquisite, mellowonderous & smoothsational flavours
Apr 19th 2018 12:45:25

Case studies


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