Critical Mass

Core disciplines: Digital, Social


Tweet : Sep 19th 2018 19:24
Join us this Sunday at the 8th annual Walk for Thomas to honour the legacy and memory of Thomas Mueller, who passed away at the age of seven from neuroblastoma. Walk with us:
Tweet : Sep 19th 2018 02:19
RT @CalgaryChamber: The first edition of Inspire: The Leadership Series kicks off next Thursday with @wilkinsdi of @criticalmass. Only a fe
Tweet : Sep 17th 2018 16:41
Join us on Sept. 27 @CalgaryChamber to hear first-hand from @wilkinsdi how we grew from a small advertising shop of 25 in Calgary, into a global experience design agency. #yyc
Tweet : Sep 16th 2018 00:16
RT @CalgaryChamber: How did #yyc based @criticalmass grow to become a world-class digital agency? Hear first hand from @wilkinsdi on Sept.
Tweet : Sep 14th 2018 15:38
“Brand Books are boring. Watch the movie instead.” – @scottrking everyday, but also on stage at @CIMPAKY on September 26. More here: #CIMPA2018
Tweet : Sep 12th 2018 20:02
We're hiring like crazy in Cupertino. So, if you’re into near-perfect weather, the Pacific ocean, majestic redwoods, killer burritos and creating incomparable user experiences check out our open positions.
Tweet : Sep 12th 2018 19:17
Join our growing team in sunny Cupertino:
Tweet : Sep 11th 2018 17:22
RT @wearecamp: Don't forget to check out the campfire sessions upstairs in the studio! Starting with @rrickey and @kittykatnixon from @crit
Tweet : Sep 6th 2018 16:17
RT @CalgaryChamber: A couple of decades ago, @criticalmass set down roots in Calgary as a small advertising shop of 25 people- today it's a
Tweet : Sep 4th 2018 17:44
Join our own Kathryn Nixon and Russ Rickey for a fast-paced interactive "Throwdown" session @wearecamp in Calgary on September 10 & 11: #CAMPFEST2018
Tweet : Aug 30th 2018 19:18
RT @rrickey: Join Kathryn Nixon and I from @criticalmass to flex your creative strategic problem solving muscles in a fast-paced Throwdown
Tweet : Aug 30th 2018 16:10
Last call for @sxsw #PanelPicker votes. All CM sessions for your consideration can be found here:
Tweet : Aug 29th 2018 16:56
Proud to share that our own Deepak Mehmi took part in judging the @StrategyOnline Digital Agency of the Year award. More about the juries here:
Tweet : Aug 28th 2018 15:59
Help get @scottrking on stage @sxsw so that he can spill Marvel’s secrets to success and in the process help brands expand their audience. Vote here: #PanelPicker
Tweet : Aug 27th 2018 17:52
At Critical Mass, Women’s Equality Day is more than just one day a year. Hear from @saraanhorn, SVP, Talent, on how we celebrate women in every workforce over on @adforum :
Tweet : Aug 23rd 2018 19:19
Want to see @cbrady return to the stage at @sxsw? Check out his #PanelPicker idea and “vote up” to help break the advertising playbook:
Tweet : Aug 21st 2018 20:11
@brandnexus & global marketers from @BMW @SAP @BananaRepublic & @Marriott want to share the pitfalls, challenges & opportunities they encountered to deliver truly connected experiences for customers at @sxsw - Vote for their #PanelPicker idea here:
Tweet : Aug 21st 2018 16:53
Heading to UX Week San Francisco? Join the Critical Mass team at our Opening Night Party from 6-9PM—where you can learn more about who we are and exciting opportunities over cocktails and apps. Details here:
Tweet : Aug 17th 2018 17:05
RT @adforum: "Permanent staff members, even those in senior positions, are readily available to provide support and advice—even to just go
Tweet : Aug 16th 2018 17:59
A summer of serious growth and positive additions to our teams in the US, UK and APAC. More about some of our high-level strategic hires via @CampaignLiveUS
Tweet : Aug 15th 2018 18:24
Get inspired by @wilkinsdi at the @CalgaryChamber leadership series on September 27! Tickets available here:
Tweet : Aug 14th 2018 18:24
52 summer interns. 7 teams. 1 client brief. In the end representatives from three teams flew to sunny, sweltering Miami and kept it cool while pitching their ideas to our @CruiseNorwegian clients. Congrats to all—you blew us away.
Tweet : Aug 13th 2018 17:13
RT @adforum: "When I explain the work environment at Critical Mass to my family and friends, they get a little jealous." Meet the Interns:
Tweet : Aug 10th 2018 15:27
You’ve got ’til August 30 to vote for SXSW’s 2019 PanelPicker and all of CM’s proposals are in one handy place:
Tweet : Jul 20th 2018 18:13
RT @ClaraLionelFdn: Our recent trip to Malawi was unforgettable. From meeting the students in Salima, to learning more about all of the ins
Tweet : Jul 12th 2018 20:19
.@ryoshu sat down with @VelocitizePub in June to discuss immersive experiences, being relentlessly focused on the customer and “Generation Omega.” Check it out:
Tweet : Jul 10th 2018 15:22
In the late 90’s, @grantowens packed his car, moved to NYC, and had a front row seat to the future of digital. Check out the Real Famous podcast by @paulmcenany and hear him tell the story as only he can.
Tweet : Jul 3rd 2018 14:09
RT @paulmcenany: Next up on the Real Famous pod, @grantowens, Chief Strategy Officer at global experience design company @criticalmass. Enj
Tweet : Jun 29th 2018 15:19
.@wilkinsdi take on telling a meaningful, interactive story via @Forbes Nine Ways To Elevate Your Marketing With 360-Degree Images:
Tweet : Jun 29th 2018 15:04
Unpacking the "Cannes of Worms" at #CannesLions2018 from @Creativepool - featuring comments from our own @grantowens

Critical Mass Toronto & Calgary - Move to Canada Eh?
Critical Mass Toronto & Calgary
(Critical Mass)
Move to Canada Eh?
With a 1000% spike in search traffic on “how to move to Canada”… The CM Guide for moving to Canada.
Mar 11th 2016 16:34:35
Travel Alberta - The Thrill of the Rockies in 360
Travel Alberta
(Travel Alberta)
The Thrill of the Rockies in 360
Time has a way of slowing down when you’re in the snow zone. We captured this in 360 Cinemagraphs.
Mar 11th 2016 16:16:20
Butterfly Home - Butterfly Home website
Butterfly Home
(Butterfly Home)
Butterfly Home website
Butterfly Home is a safe learning center & surrogate family for wrongly imprisoned children in Nepal
Mar 11th 2016 16:16:07
Famous Five Foundation - Pink Tea Conversation
Famous Five Foundation
(Famous Five Foundation)
Pink Tea Conversation
5 women discussing the right to vote. The Pink Tea conversations as an audio / art installation.
Mar 11th 2016 16:15:51
UNMAS Sweeper - Digital, Social media
UNMAS Sweeper
(United Nations)
Digital, Social media
Digital, Social
Using Apple’s iBeacon we created a land mine simulation titled, Sweeper, debuting it an exhibit at the New York New Museum.
Sep 8th 2015 17:48:03

Case studies

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