Critical Mass

Core disciplines: Digital, Social


Tweet : Feb 16th 2018 19:22
We’re bursting with pride that our own @michellemarie played a part in creating #WeAreUnstoppable — a movement that celebrates collective strength and calls for an end to harassment in the ad world.
Tweet : Feb 1st 2018 22:54
Happy to share some additions to our executive team. We welcome Pedro Laboy @brandnexus as Chief Data Innovation Officer and celebrate long time CM veteran Sara Anhorn as our first SVP, Talent. More via @TheDrum
Tweet : Jan 29th 2018 16:31
Ten signs it’s time for a brand redesign featuring @wilkinsdi via @Forbes
Tweet : Jan 25th 2018 15:42
We are now accepting applications for our paid Summer #Internship Program! Students and new grads looking for a crash course in agency life, apply today:
Tweet : Dec 29th 2017 16:25
Four Ways To Focus On Your Growth Philosophy In 2018 by our own @wilkinsdi via @Forbes -
Tweet : Dec 18th 2017 16:25
CM Calgary sporting the holiday spirit at December Town Hall. ????: @scottmalo
Tweet : Dec 7th 2017 17:20
How Insurance Brands Can Win Love and Escape Irrelevance by our own @scottrking -
Tweet : Dec 5th 2017 18:23
RT @_infinity_co: Missed #AdTechLDN17? Catch up with our bite-sized round-up of 6 highlights #CallTracking Featurin
Tweet : Dec 5th 2017 15:56
Our friends and coworkers at 'We Are Unlimited' launched the first ever branded 3D Bitmoji Snapchat Lens for McCafe and we’re lovin’ it.
Tweet : Dec 3rd 2017 14:19
RT @SusanSarandon: Want a trip for two to NYC to visit me on the set of my new movie? It’s just $10 to enter & all the $$ goes to @HopeNort
Tweet : Nov 29th 2017 19:54
Heading to @adtechLDN ? Don’t miss Andrea Lennon & Willem Jan Oosterveld discuss the power of tech & innovation to create better relationships, experiences and more satisfied customers. #adtechLDN
Tweet : Nov 29th 2017 18:22
Our own Simona Ternblom weighs in on whether influencers are a help or a hindrance to luxury brands via @TheDrum
Tweet : Nov 22nd 2017 17:04
Each company is sitting on something that could bring immeasurable value to people in need. @grantowens latest @HuffPost shares inspiration from brands that apply their unique assets to big problems, including @AnheuserBusch @Airbnb @TurkishAirlines -
Tweet : Nov 20th 2017 21:50
RT @Omnicom: "With more tech, we need to be more human." - @criticalmass CEO @wilkinsdi explains why it is critical for humans to give purp
Tweet : Nov 20th 2017 18:47
“When you push a little harder, care a little more and design for humans, not for devices, you simply get a better result. The customer wins and the brand wins.” – @wilkinsdi via @Forbes -
Tweet : Nov 15th 2017 21:54
Download our guide to voice and AI interaction now to serve up tomorrow’s must-have customer experiences: #AI #uxdesign
Tweet : Nov 10th 2017 15:32
Brian Williamson weighs in on a Snapchat redesign and questions if the company can design for scale & still do what it does best via @TheDrumNetwork
Tweet : Nov 9th 2017 21:07
RT @4As: Agencies, clients and AI today with @DeutschInc, @MoxieUSA, @LaughlinAgency and @criticalmass #CreateTech
Tweet : Nov 9th 2017 15:54
"Facial recognition?—?it’s not about you unlocking your phone, it’s about your phone unlocking you. For marketers this could represent a watershed era of connection to customers.” -@grantowens via @adage
Tweet : Nov 6th 2017 20:47
RT @prolificbobak: QX: Designing for LGBTQ Users @weareprolific ... Check it out and RSVP!
Tweet : Nov 2nd 2017 16:00
Join us on November 8th, at our #CMGreetTHENMeet in San Francisco. Food and drinks on us.
Tweet : Nov 1st 2017 18:54
Robert & Steve explain how the @Nissan Rogue played the leading role in Battle Test, one of the year’s best 360 #VR experiences. ????
Tweet : Nov 1st 2017 18:36
Only Robert Brown & Steve Savic can talk about sweating details & keep an audience on the edge of their seats ???????? #mixedreality #diehardfan
Tweet : Nov 1st 2017 18:25
We’re live @adtech NY with Steve Savic & Robert Brown from @Nissan talking about brand experiences — and Star Wars. ????????
Tweet : Nov 1st 2017 15:30
Heading to @adtech today? Don’t miss Steve Savic & Robert Brown talk "Experience Over Impressions" @ 2:15! #ATNY17
Tweet : Oct 26th 2017 18:04
Check out @grantowens latest Inspired By column for @Huffpost: "Your Millennial Marketing Effort Isn’t Working"
Tweet : Oct 25th 2017 15:32
A deeper dive into the @calgaryeconomic creative bid for #AmazonHQ2 via @TheDrum featuring our own @cgokiert -
Tweet : Oct 20th 2017 20:23
We've always been proud of our Calgarian roots and we are very proud to be a part of the @calgaryeconomic bid for the #AmazonHQ2
Tweet : Oct 19th 2017 21:24
Hey @amazon, Calgary is in it to win it (it being your #HQ2). More on the path to bid here via @calgaryeconomic -
Tweet : Oct 12th 2017 21:19
From Vonnegut covers to working w/ Darren Aronofsky, @cbrady shares career-defining moments in @CampaignLiveUS.

Critical Mass Toronto & Calgary - Move to Canada Eh?
Critical Mass Toronto & Calgary
(Critical Mass)
Move to Canada Eh?
With a 1000% spike in search traffic on “how to move to Canada”… The CM Guide for moving to Canada.
Mar 11th 2016 16:34:35
Travel Alberta - The Thrill of the Rockies in 360
Travel Alberta
(Travel Alberta)
The Thrill of the Rockies in 360
Time has a way of slowing down when you’re in the snow zone. We captured this in 360 Cinemagraphs.
Mar 11th 2016 16:16:20
Butterfly Home - Butterfly Home website
Butterfly Home
(Butterfly Home)
Butterfly Home website
Butterfly Home is a safe learning center & surrogate family for wrongly imprisoned children in Nepal
Mar 11th 2016 16:16:07
Famous Five Foundation - Pink Tea Conversation
Famous Five Foundation
(Famous Five Foundation)
Pink Tea Conversation
5 women discussing the right to vote. The Pink Tea conversations as an audio / art installation.
Mar 11th 2016 16:15:51
UNMAS Sweeper - Digital, Social media
UNMAS Sweeper
(United Nations)
Digital, Social media
Digital, Social
Using Apple’s iBeacon we created a land mine simulation titled, Sweeper, debuting it an exhibit at the New York New Museum.
Sep 8th 2015 17:48:03

Case studies

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