Critical Mass

Core disciplines: Digital, Social


Tweet : Aug 16th 2018 17:59
A summer of serious growth and positive additions to our teams in the US, UK and APAC. More about some of our high-level strategic hires via @CampaignLiveUS
Tweet : Aug 15th 2018 18:24
Get inspired by @wilkinsdi at the @CalgaryChamber leadership series on September 27! Tickets available here:
Tweet : Aug 14th 2018 18:24
52 summer interns. 7 teams. 1 client brief. In the end representatives from three teams flew to sunny, sweltering Miami and kept it cool while pitching their ideas to our @CruiseNorwegian clients. Congrats to all—you blew us away.
Tweet : Aug 13th 2018 17:13
RT @adforum: "When I explain the work environment at Critical Mass to my family and friends, they get a little jealous." Meet the Interns:
Tweet : Aug 10th 2018 15:27
You’ve got ’til August 30 to vote for SXSW’s 2019 PanelPicker and all of CM’s proposals are in one handy place:
Tweet : Jul 20th 2018 18:13
RT @ClaraLionelFdn: Our recent trip to Malawi was unforgettable. From meeting the students in Salima, to learning more about all of the ins
Tweet : Jul 12th 2018 20:19
.@ryoshu sat down with @VelocitizePub in June to discuss immersive experiences, being relentlessly focused on the customer and “Generation Omega.” Check it out:
Tweet : Jul 10th 2018 15:22
In the late 90’s, @grantowens packed his car, moved to NYC, and had a front row seat to the future of digital. Check out the Real Famous podcast by @paulmcenany and hear him tell the story as only he can.
Tweet : Jul 3rd 2018 14:09
RT @paulmcenany: Next up on the Real Famous pod, @grantowens, Chief Strategy Officer at global experience design company @criticalmass. Enj
Tweet : Jun 29th 2018 15:19
.@wilkinsdi take on telling a meaningful, interactive story via @Forbes Nine Ways To Elevate Your Marketing With 360-Degree Images:
Tweet : Jun 29th 2018 15:04
Unpacking the "Cannes of Worms" at #CannesLions2018 from @Creativepool - featuring comments from our own @grantowens
Tweet : Jun 23rd 2018 14:31
Kicked off #Pride weekend celebrations in Chicago with some delicious ???? treats from Donut Republic. #loveislove #loveisdonuts #happypride
Tweet : Jun 20th 2018 21:00
Check your #CannesLions calendar and join @cbrady tomorrow @ 1pm on the Innovation Stage for “What AI Teaches Us About Creativity and the Universe”
Tweet : Jun 20th 2018 17:22
Strange days are here. We can use #AI to convincingly impersonate people. What kind of ethical dilemmas do these advances pose for brands? @ryoshu delves into some tough questions about the AI-driven power at our fingertips on @VentureBeat
Tweet : Jun 14th 2018 21:31
“To me there’s no such thing as a boring product or brand - everything has the power to be relatable and meaningful to its customers.” @scottrking
Tweet : Jun 14th 2018 21:19
“Relatability is the combination of shared experiences, self-awareness and vulnerability.” @scottrking
Tweet : Jun 14th 2018 21:16
“Brand books try to create consistency. But what’s missing is how the brand relates to the customer.” @scottrking
Tweet : Jun 14th 2018 20:54
Strategy Director @scottrking is heading on stage at #SocialWest to share ways brands can differentiate themselves using superhero movies.
Tweet : Jun 13th 2018 21:00
Heading to @socialwestca tomorrow? Be sure to check out our own @scottrking session “Brand Books are Boring, Watch the Movie Instead” at 2pm. More here:
Tweet : Jun 11th 2018 18:07
How do you know that pro-bono project is a good fit for your agency? Step-by-step instructions on cause marketing endeavours from CEO Dianne Wilkins over on Forbes:
Tweet : May 23rd 2018 14:47
Heading to @C2Montreal tomorrow? Keep an eye out for our own Steve Savic who will be leading “Experience Transcended: Navigating the #AR Landscape” with Facebook.
Tweet : May 22nd 2018 16:06
RT @rrickey: Excited for tomorrow's "Brand Experiences that Change People's Lives" at Vancouver Club #bcamaTLS If you can make it, let me k
Tweet : May 22nd 2018 15:43
Our own Russ Rickey will talk about his experience as a Canadian redesigning American health care – what he learned, what it meant to him, and what it means to put the customer first at @bcama's “Brand Experiences That Change People’s Lives”: #bcamaTLS
Tweet : May 11th 2018 01:01
RT @calgaryeconomic: Labour attraction and tech, topics of discussion at #Techfest Toronto today. We’re accompanied by @Novatelinc, @critic
Tweet : May 10th 2018 15:55
If you are at #Techfest Toronto today stop by the @calgaryeconomic Lounge. We’d love to meet you to discuss openings in Calgary & Toronto!
Tweet : May 9th 2018 19:21
Everyone’s favorite Creative Technologist @ryoshu will be speaking @creativetechwk (May 11) about interactive electronics. He's promised something about a 7' long, fully autonomous, flying robot fish. Consider us intrigued. #CreativeTechWeek
Tweet : May 9th 2018 18:02
RT @CorrineRecruits: Hey #Toronto, my commute to work is 20 minutes and my drive to the mountains on the weekend is 60 minutes. Check out @
Tweet : May 9th 2018 15:46
Tweet : May 7th 2018 21:53
CM Chief Strategy Officer @grantowens highlights when to make a statement and when to take a backseat via @Adweek:
Tweet : May 7th 2018 20:53
Happy to share we took home two @AdRodeo Anvils for Nissan 'See The Unseen.' One for mobile application & another for best use of innovative technology. Congrats to the client and team for their hard work and passionate support! #2018AnvilAward

Critical Mass Toronto & Calgary - Move to Canada Eh?
Critical Mass Toronto & Calgary
(Critical Mass)
Move to Canada Eh?
With a 1000% spike in search traffic on “how to move to Canada”… The CM Guide for moving to Canada.
Mar 11th 2016 16:34:35
Travel Alberta - The Thrill of the Rockies in 360
Travel Alberta
(Travel Alberta)
The Thrill of the Rockies in 360
Time has a way of slowing down when you’re in the snow zone. We captured this in 360 Cinemagraphs.
Mar 11th 2016 16:16:20
Butterfly Home - Butterfly Home website
Butterfly Home
(Butterfly Home)
Butterfly Home website
Butterfly Home is a safe learning center & surrogate family for wrongly imprisoned children in Nepal
Mar 11th 2016 16:16:07
Famous Five Foundation - Pink Tea Conversation
Famous Five Foundation
(Famous Five Foundation)
Pink Tea Conversation
5 women discussing the right to vote. The Pink Tea conversations as an audio / art installation.
Mar 11th 2016 16:15:51
UNMAS Sweeper - Digital, Social media
UNMAS Sweeper
(United Nations)
Digital, Social media
Digital, Social
Using Apple’s iBeacon we created a land mine simulation titled, Sweeper, debuting it an exhibit at the New York New Museum.
Sep 8th 2015 17:48:03

Case studies

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