Rufus Leonard

Core disciplines: Branding / design, Digital, Integrated marketing

One of the Top 30 most viewed agencies for 2016

Tweet : Aug 23rd 2017 14:01
#RufusRecommends "A Lifetime of Stories" w/ @MichaelMorpugo at @MuseumChildhood #soundscapes #research #creativity
Tweet : Aug 23rd 2017 09:30
"Focus on the #impact [#brand] has on the #customer" @jsmprophet via @BrandQuarterly #brandexperience #marketing #cx
Tweet : Aug 22nd 2017 13:30
"Meaningful #brandexperience means wrangling often siloed depts" says CSO @laurenceparkes Do you work in one? #BXI
Tweet : Aug 22nd 2017 11:25
"#Millennials don't silo concerns between personal & #business lives" via @BrandQuarterly #purpose #brands #b2b #b2c
Tweet : Aug 22nd 2017 09:18
Our BD #director @CharlieAnd_Kirk lets @Digiday into our unusual meeting room [names] #agencylife
Tweet : Aug 21st 2017 13:35
How does our #copywriter @emmy_pearce use @BuzzFeed to #connect ? #BXI #brandexperience #brands #socialmedia
Tweet : Aug 21st 2017 11:34
"#brand #personality can lead to #social acceptance because people assign human traits to anything" @andym_ux #brandexperience #identity
Tweet : Aug 21st 2017 10:40
Can #AR enhance our daily working lives? via @techreview #VR #MR #tech #innovation #interaction #desktopography
Tweet : Aug 18th 2017 14:00
#RufusRecommends @southbankcentre's #Festival of #Love #talks #popups #events #art #socialchange #inspo
Tweet : Aug 18th 2017 11:00
What do @FT and @StreetFeastLDN have in common? They’re on @this_is_cecilia’s #brandexperience list #BXI #brands
Tweet : Aug 17th 2017 15:45
Do you have a #purpose? Our #BXI report found purpose is the driver for how #brands deliver real #business #value
Tweet : Aug 17th 2017 14:05
Is the future of #retail paying for the #experience? @BIUK @joepine #experienceeconomy #cx
Tweet : Aug 17th 2017 12:22
RT @we_are_endpoint: Great talk by @laurenceparkes @rufusleonard on the power of #ethnography in #design. There are some simple steps on ho
Tweet : Aug 17th 2017 09:59
RT @Figaro_Digital: Enjoying a great talk on the power of #ethnography to #contextualize brand experience. Fascinating stuff! @laurencepark
Tweet : Aug 17th 2017 09:42
"It's not who I am underneath, but what I do that defines me." Who knew #Batman could sum up #ethnography so well. #PsychOfBX
Tweet : Aug 17th 2017 09:39
RT @this_is_cecilia: "How to do #ethnography? Unpack your biases, talk to experts, capture everything, look wider" #PsychofBX @rufusleonard
Tweet : Aug 17th 2017 09:39
Our #PsychOfBX talk is sadly nearly over this morning, just enough time for a quick #HowTo and #Q&A on #ethnography. Thanks @laurenceparkes!
Tweet : Aug 17th 2017 09:35
Our #persona work for @RoyalMail used #ethnography to understand the personal importance of sending a physical package. #PsychOfBX
Tweet : Aug 17th 2017 09:32
Our work with @TheAA_UK used #ethnography to understand the patrol team to better deliver #DigitalTransformation. #PsychOfBX
Tweet : Aug 17th 2017 09:27
RT @perqstudio: "Ethnography = the search for context" Psychology of Brand Experience @rufusleonard #branding #designthinking
Tweet : Aug 17th 2017 09:25
The point of #ethnography is to understand the experience of the individual. No two are the same. #PsychOfBX
Tweet : Aug 17th 2017 09:18
Every presentation needs a cute cat. @laurenceparkes talks why consumers lie, and focus on #empathy instead of context. #PsychOfBX
Tweet : Aug 17th 2017 09:16
@IDEO approach to understanding human needs. @laurenceparkes talks #ethnography and #empathy at this morning's #PsychOfBX.
Tweet : Aug 17th 2017 09:13
"You can't argue with a statistic." @laurenceparkes discusses why #data is key to success. #PsychOfBX
Tweet : Aug 17th 2017 09:09
First up, the history and theory of #ethnography and why it's key to consumer connection. #VancePackard #brandexperience
Tweet : Aug 17th 2017 09:07
RT @akoppinen: This morning's #psychofbx is our Chief Strategy Officer @rufusleonard on the power of ethnography in design
Tweet : Aug 17th 2017 09:06
Standing in for @rebeccanomics who is sadly unwell, @laurenceparkes explores #ethnography for our #PsychOfBX breakfast. #brandexperience
Tweet : Aug 16th 2017 11:35
When is a #brand story not a brand story? When it's a #corporate timeline via @Skyword #branding #purpose #cx
Tweet : Aug 15th 2017 13:41
Find out why @lululemon inspires our receptionist @WelcomeToBluch to action #brandexperience #BXI #brands
Tweet : Aug 15th 2017 11:08
We’re launching our 2nd #BXI #report this autumn. Check out what #brandexperience means to our team #brands #design
News : Feb 18th 2016 by Caitlin Brennan
We are launching our Psychology of Brand Experience breakfasts in March. Interested in joining? Let us know at
News : Oct 7th 2015 by Caitlin Brennan
ODEON, Europe’s largest cinema chain, has appointed us to create brand experiences and a new visual identity.
News : Oct 7th 2015 by Caitlin Brennan
Unveiling our latest work - a major rebrand and transformation project for global IT and comms provider Touchbase, now ‘Natilik’.
News : Oct 7th 2015 by Caitlin Brennan
Rufus Leonard has been named #2 Digital Elite agency in The Drum magazine’s annual Digital Census.
News : Sep 28th 2015 by Caitlin Brennan
Rufus named Agency of the Year in the BIMA's 2015 awards.
News : Aug 17th 2015 by Caitlin Brennan
Looking for someone with Sitecore expertise? Take a look at our experience
News : Aug 3rd 2015 by Caitlin Brennan
We are piloting our new customer experience service tool; embla. If you want part of the action, email us on
News : Jun 16th 2015 by Caitlin Brennan
Our MD, CTO and CSO will all be out at Cannes Lions next week and we'd love to catch up with you on all our latest innovative projects!
News : May 26th 2015 by Caitlin Brennan
Interested in a Summer internship in one of London's leading agencies? Apply on our website before Friday!
News : May 18th 2015 by Caitlin Brennan
More great news on the talent front – we’ve appointed the award-winning Carlo D’Alanno as creative director.
News : May 15th 2015 by Caitlin Brennan
We're pleased to welcome former AKQA Amsterdam strategy director Laurence Parkes to the Rufus team as our Chief Strategy Officer.
News : May 6th 2015 by Caitlin Brennan
Rufus Leonard awarded #2 Design Agency in The Drum's Elite Design Census!
News : Apr 23rd 2015 by Caitlin Brennan
We scooped up a Silver Transform Award for Best Visual Identity for our Scottish Widows work. Thank you Transform.
News : Mar 10th 2015 by Caitlin Brennan
Very pleased to announce two new senior hires to our strategy team, Ross Timms as Strategy Director and Sara Gordon as Senior Strategist.
News : Feb 26th 2015 by Caitlin Brennan
Managing Partner Alec Boere will be down at Figaro Digital giving a talk on creating customer experiences. Head down to see him!
News : Feb 2nd 2015 by Caitlin Brennan
We welcome some great new talent in the form of two Client Partners; Alessandra Cabra for digital and DJennifer King for brand. Welcome!
News : Feb 2nd 2015 by Caitlin Brennan
A big thank you to Marketing for the lovely coverage in your feature this month on innovation - great piece
News : Jan 15th 2015 by Caitlin Brennan
We're delighted to see our key speaker from Rufus Reinvents, Tony Ageh being awarded a well-deserved OBE. He is truly inspirational.
News : Jan 14th 2015 by Caitlin Brennan
We're delighted to announce our new partnership with PizzaExpress! We'll be creating and leading their digital strategy.
News : Jan 14th 2015 by Caitlin Brennan
Great to see we popped up in Marketing Week's 2015 trends feature -
News : Jan 14th 2015 by Caitlin Brennan
We're very pleased to welcome Luke Bishop as senior copywriter, Alessandra Cabra as Client partner and Collette Field as account director.
News : Nov 24th 2014 by Caitlin Brennan
From our 5 day hack we gained 5 great ideas. Check them out here.
News : Nov 17th 2014 by Caitlin Brennan
With students from Harvard and speakers from the BBC, our first Rufus Reinvents took storm
News : Nov 17th 2014 by Caitlin Brennan
We are delighted to announce we have been awarded with not one, but two Best in Class Interactive Media Awards.
News : Apr 5th 2013 by Norah Ferriss
We have launched our new intern programme, RAW at Rufus, and are looking for 5 interns to join us this summer for a 12 week paid internship.
News : Mar 22nd 2013 by Charlotte Anderson
We were delighted to scoop a gold award at the Transform Awards 2013 for our rebranding work with Bank of Scotland.
News : Mar 22nd 2013 by Charlotte Anderson
We have been appointed by UK charity Depression Alliance, to design and develop its peer-to-peer community platform 'Friends in Need'.
News : Nov 4th 2011 by Chris Giddings
Lloyds Banking Group has appointed us as brand partner for its Cheltenham & Gloucester business.
News : Mar 23rd 2011 by Chris Giddings
The Transform Awards 2011 have announced their short-list of this years entries and Rufus Leonard has made it through to the final... read more

Glory Global - Design and build of a large global B2B website
Glory Global
(Glory Global)
Design and build of a large global B2B website
Launch of a new online experience for Glory Global, a leading supplier of cash processing technology
Jul 27th 2017 11:19:59
The Ardonagh Group - Bringing to life The Ardonagh Group's British heritage
The Ardonagh Group
(The Ardonagh Group)
Bringing to life The Ardonagh Group's British heritage
Branding / design
Rufus created a visual identify for the launch of a new holding company brand for The Ardonagh Group
Jul 27th 2017 10:36:09
The Share Centre - Making online trading easy
The Share Centre
(The Share Centre)
Making online trading easy
An app designed to give people the support, advice and information they need to make investing easy.
Mar 27th 2017 16:22:28
Scottish Widows - Change Your Life In An Hour
Scottish Widows
(Lloyds Banking Group)
Change Your Life In An Hour
Branding / design, Integrated marketing
Demystifying the pension process through an integrated campaign across OOH, digital and social.
Mar 27th 2017 16:22:14
Aviva - Bringing to life 'Good Thinking'
Bringing to life 'Good Thinking'
Branding / design
Global guidelines, a brand toolkit and an engagement plan to bring the brand purpose to life.
Oct 4th 2016 10:35:16

Case studies

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