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LPK

Core disciplines: Branding / design, Innovation/NPD/Service Design

Newsfeed

Tweet : Apr 19th 2018 18:00
Amazon is now the fifth-largest retailer in the UK—and it has HOW many Prime users? Answer: https://t.co/rG9sWspFJV https://t.co/8sufj1K2W8
Tweet : Apr 19th 2018 17:02
Laundry tends to feel like work, not play. We partnered with China-based Lonkey to disrupt the category with a whimsical brand experience. See it: https://t.co/T34Gf8h3nH https://t.co/opFxJfoT5q
Tweet : Apr 18th 2018 23:49
In Shanghai? LPK's CCO Nathan Hendricks takes the stage later this morning at FBIF, explaining how to get more out of insights — https://t.co/9GvbvvYaW5 #FBIF2018 https://t.co/y44ufeaSED
Tweet : Apr 18th 2018 14:03
If innovation is changing the way gov't works, consider what it might do for your business. RSVP to our #PIFxLPK roundtable with @InnovFellows on 4/19 — https://t.co/RUC3qixDuA https://t.co/Pejkzu2CAu
Tweet : Apr 17th 2018 22:05
This week, we're greening with meaning. Read @RickConner1's piece — https://t.co/8Bxom2jXsG #sustainability #earthweek #greenweek2018
Tweet : Apr 17th 2018 19:17
Last summer, we partnered with @OTRCH for our 24-hour #DesignBlitz. Today, we're proud to see the org release its annual report, detailing the major impact it's making across the community with a revitalized brand. Read it here: https://t.co/fzajT5vMqp https://t.co/m5H25H7x4v
Tweet : Apr 17th 2018 17:09
Last week, Mike Augustine (@Okapikid) jetted off to @univienna for some seriously brain-bending endeavors with @redbullmindgame. Follow along as his excursion continues. https://t.co/eIe0MXl7YI
Tweet : Apr 17th 2018 15:47
#LPKSalon returns on 4/30 to unite divergent thinkers around risky dialogue. Nathan Hendricks will lead "Letting Go of Humanity," washed down with a Weary Traveler cocktail. Don't miss it: https://t.co/QQfFbqzcyt https://t.co/d4ymL4GNf8
Tweet : Apr 12th 2018 18:39
How do brands become conversation-leaders in their categories? Merge the right insights from brand, consumer, category and culture, says CCO Nathan Hendricks. He'll unpack his strategy at FBIF's InnoPack program in Shanghai on 4/19. Register: https://t.co/VGYt7WKb1b #FBIF2018 https://t.co/xN4I3x5uZC
Tweet : Apr 10th 2018 14:57
@KnewNewNeu shares his favorite card decks for ideation and problem-solving—and it lands the #2 spot on @IXchat's Top 20 articles: https://t.co/skSTpsCSD2 https://t.co/2MHJagePPW
Tweet : Apr 9th 2018 22:22
This just in: @GrCinciFdn has debuted its new brand, developed with LPK. We're so proud to partner with this organization as it enters its next chapter. #gcfconnects https://t.co/D4H2MhLRhT
Tweet : Apr 9th 2018 21:07
@InnovFellows brings the principles, values and practices of the innovation economy into government—and we're thrilled to host their Innovation Roundtable at LPK Cincinnati on 4/19. Register and save your spot: https://t.co/RUC3qixDuA https://t.co/ZQ4taZtyvx
Tweet : Apr 6th 2018 18:35
There are some tech takeaways from #SXSW18 that we can't get of our heads. Strategy Director @toritasch unpacks the big ones—and their implications on brands everywhere. Read: https://t.co/z84PDL3ldD https://t.co/fcPov3W3g2
Tweet : Apr 5th 2018 12:32
The conundrum of testing a new innovation proposition: use your existing brand and risk damaging it, or create an entirely new brand? We say neither. Build a minimum viable brand instead. Get the e-book: https://t.co/feY0yjC6SS https://t.co/syVy4OK8Mn
Tweet : Apr 4th 2018 23:08
Our brand is vengeance: how to thrive in a culture of us versus them by @meredithwhitney on @DesignObserver — https://t.co/CXrHWmLsuC
Tweet : Apr 3rd 2018 13:48
Starting the day on campus. @KnewNewNeu is at @miamiuniversity this AM to talk overcoming the Roadblocks to Innovation.
Tweet : Apr 2nd 2018 14:36
Brand as prankster: a recap of yesterday's April Fool's Day stunts via @TheDrum — https://t.co/jcLdixgdyx
Tweet : Mar 29th 2018 22:57
Overheard at today's #Roadblocks session: "Pain points fuel innovation." (via @MichaelHolman7) https://t.co/TaMlHJXIzB
Tweet : Mar 28th 2018 19:24
Retail forecast: a surprisingly bright future for the humble barcode — https://t.co/GL8ucxdglQ
Tweet : Mar 28th 2018 17:36
From Ohio to the Alps! We loved welcoming @dagruber and the Lindner Abroad team from @LindnerCollege at @uofcincy to our Geneva office to talk winning brand experiences. https://t.co/oQiiGqLsfW
Tweet : Mar 26th 2018 20:45
Too many brands frame aging as a form of dying. But Liz Mathews argues it's the crescendo of living. #MondayMemo #insights #disruption https://t.co/q20R4TcM95
Tweet : Mar 26th 2018 17:21
Plans tomorrow? #LPKSalon is back, tackling the dichotomies of aging in today's culture. Wash down the discussion with a Fountain of Youth cocktail. March 27, 5 - 7 PM in LPK Cincinnati's Mansion. RSVP — https://t.co/QQfFbqzcyt https://t.co/sZCITMO4rO
Tweet : Mar 26th 2018 16:52
Must read: "The renaissance of marketing & the decline of interruptions" (via @mwintrob) https://t.co/AingRBDtcW
Tweet : Mar 21st 2018 15:09
Why does innovation fall flat? There's more than one reason—enough to fill a deck of cards. Introducing Roadblocks, a new tool from LPK. Get your free deck here: https://t.co/Spc4oTDXQg https://t.co/i1vqiwcEjY
Tweet : Mar 21st 2018 14:58
Unleash the innovators. If you're in Cincinnati, join @JimStengel on April 11 for a discussion of his new book, exploring how mature companies can find new life with startups. RSVP: https://t.co/7tVtTaNTLj https://t.co/Yc8Up6FDkT
Tweet : Mar 16th 2018 17:20
Want successful innovation? Stack the deck. We're at @CentricIndiana for a workshop with our Roadblocks to Innovation card game. Learn more: https://t.co/8g53EWs1mC https://t.co/q63GpcNAHK
Tweet : Mar 16th 2018 16:49
"It used to be 4 or 5 people sitting in a room behind a 2-way mirror, answering somewhat leading questions. Not anymore." Bhavik Joshi is on a mission to humanize brands with unconventional research methods. Get to know the head of our insights practice: https://t.co/oq0oLQgzn4 https://t.co/i6M79HlBcx
Tweet : Mar 15th 2018 16:01
RT @toritasch: Conversational UI has exposed that we don’t know our brands as well as we need to. Brand character as we’ve thought about it
Tweet : Mar 15th 2018 13:37
Body positive: emergent trends in beauty show a shift to acceptance vs. aspiration. Take @BuzzFeed's newest vertical: lifestyle brand AS/IS — https://t.co/zYWF2DPbc3
Tweet : Mar 13th 2018 21:35
"It’s not enough to simply know the trends and feel inspired by them?—?organizations need to activate on trends too," says Innovation Director @rollermt. More on our Medium page: https://t.co/WiYOpfyME1

Yogi Tea - A Brand Fit for the Mass Market
Yogi Tea
(Yogi Tea)
A Brand Fit for the Mass Market
Branding / design
Yogi Tea partnered with LPK to release a lineup tailored to mainstream shelves and consumers.
Aug 21st 2017 14:23:34
Gerber Grill Cheese - Gerber Takes to the BBQ
Gerber Grill Cheese
(Emmi)
Gerber Takes to the BBQ
Branding / design
The fondue brand partnered with LPK to debut their line of grill-ready cheese patties.
Aug 21st 2017 14:23:22
Tampax & Always Radiant - Off the Runway, into Her Bag
Tampax & Always Radiant
(Procter & Gamble)
Off the Runway, into Her Bag
Branding / design
The Radiant collection by Tampax & Always embraces the bolder side of femininity.
Jun 27th 2017 10:55:52
Pinnacle - Top of the Leaderboard
Pinnacle
(Acushnet Company)
Top of the Leaderboard
Branding / design
We drove Pinnacle to greener grass with a new brand design that resonates with casual golfers.
Jun 27th 2017 10:55:35
Pringles - A Brand Fit for a Party
Pringles
(Kellogg's)
A Brand Fit for a Party
Branding / design
To celebrate its 25th year in the UK, Pringles design pushes snacking beyond the ordinary.
Jun 27th 2017 10:55:10

Case studies


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