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LPK

Core disciplines: Branding / design, Innovation/NPD/Service Design

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Tweet : May 24th 2018 15:44
Joshi explains the "counterintuitive" phenomenon with a reference to David Ogilvy: "He said: 'We all have a tendency to use research like a drunkard uses a lamp post—for support, not for illumination.'"
Tweet : May 24th 2018 15:31
Last week, Bhavik Joshi hosted our roundtable on The Counterintuitive 10%: the occasional #insights that flip #truths and point brands in unlikely directions. Below, our key takeaways on how to approach insights in your pursuits. What's yours? https://t.co/vEafIyM4lC
Tweet : May 23rd 2018 21:09
RT @DMIfeed: Sharing stories of beginnings, struggles & entrepreneurship w/ Eric Anderson, @TheStyleSample @lizbrownsays and Noel Mayo #Cin
Tweet : May 23rd 2018 20:20
"Trends equips brands with the info and time to strategically surprise their consumers," says Creative Dr. @JennySauer_. Join her on 5/30 for a webinar on culturally driven aesthetic shifts—and how can they inspire your brand's next move. RSVP: https://t.co/U8FTTyhRrM https://t.co/eZvWNWgghU
Tweet : May 22nd 2018 19:29
Diversity is key to an inspiring work culture—and it's critical for developing a culturally relevant brand. Tonight, @DMIfeed kicks off its conference on "Innovative Thinking on Diversity and Inclusion." Tickets for tomorrow + Thursday still available: https://t.co/c3qmG78P13 https://t.co/IcgYLLm4hl
Tweet : May 21st 2018 21:28
Plans Wednesday? If you're in the Greater Cincinnati area, head to #PintsAndPerspectives to see LPK's @mattwfearn, @CVGairport and @IntrinzicSays share insights on branding our region. RSVP: https://t.co/JgIG4eJwrJ https://t.co/xExpBW2gHI
Tweet : May 18th 2018 16:45
Education on a mission: we helped @MountStJosephU clarify its brand positioning to reach new goals. Aiming to increase awareness and engagement, the #highered institution is now telling its unique story in a more compelling, consistent way: https://t.co/SuRlYw4VLl https://t.co/J7nBFdWEtB
Tweet : May 18th 2018 14:14
In a world that’s changing faster and faster, seize every moment. Get to know us at https://t.co/ryz37GpBWl https://t.co/UAOpbTK6LP
Tweet : May 17th 2018 17:21
RT @nkychamber: Join us at the next #Pints for a discussion about how @LPK, @CVGairport & @IntrinzicSays are working to create a unique and
Tweet : May 16th 2018 16:35
Cincinnati's resurgence on the global stage is due in part to the region's strategic positioning efforts. Learn more about the initiative from @mattwfearn next week at @CVGairport's Pints & Perspectives: https://t.co/JgIG4eJwrJ https://t.co/I6KCjwK3T5
Tweet : May 15th 2018 22:00
@naturallight is all about the glory days—so much so that they're covering part of the tuition tab. Proud to work with a brand that's always paying it forward. (RT and Natty will add another $1.) #NattyStories https://t.co/SD936nK1jX
Tweet : May 15th 2018 16:37
It's only natural to seek out insights that reaffirm an established truth. But more valuable is the Counter-Intuitive 10%: insights that flip truths on their heads. Join us for a webinar on the 10% tomorrow, 5/16. RSVP: https://t.co/njM2fbC8Qj https://t.co/tGLlnX0vx3
Tweet : May 14th 2018 20:09
Plans Wednesday? Join us for a webinar on the "Counter-Intuitive 10%"—those rare #insights that reverse an established truth and help a business change the game. Register: https://t.co/njM2fbC8Qj https://t.co/UGKGAkyI8C
Tweet : May 14th 2018 14:20
Do you have your tix for @DMIfeed's conference yet? President Carole Bilson promises "provocative discussions about the intersection of race, gender and how to fill the design management pipeline in today’s business climate." More: https://t.co/vWnaLyeUz5 https://t.co/ILcjQtxN9H
Tweet : May 11th 2018 18:32
1st commandment of UX: "Focus on the user and all else will follow." (via @99u and @Google) https://t.co/pnyPf0M4ve
Tweet : May 10th 2018 20:46
It's all about the story. In a move to bring deeper resonance to its in-store #retail experience, Macy's buys pop-up concept Story: https://t.co/jLhNwcHdch
Tweet : May 9th 2018 21:42
RT @DMIfeed: Join us in Cincinnati May 22 - 24th to hear how Diversity + Collaboration = Innovation. https://t.co/odxqEBZOaP https://t.co/I
Tweet : May 9th 2018 20:10
The #sheetmask trend hit an inflection point about a year before the #selflove movement. @rollermt explains how brands can track product trends to anticipate bigger sociocultural ones. Today on @beauty_matter: https://t.co/8Brvm3VHKn
Tweet : May 7th 2018 20:46
Sr. Strategy Director @theodoreerasmus says brands must have convictions—and a game plan to fully realize them. #MondayMemos https://t.co/U0o0MJ4ZY9
Tweet : May 7th 2018 17:51
Make way for the disruptors: @Adweek spotlights 39 women who are changing the rules of engagement — https://t.co/yb8zyQVinp
Tweet : May 4th 2018 18:19
From the archives: "Do You Really Deserve Your Consumer?" A piece on lousy focus groups and designing with deeper empathy. — https://t.co/hJQfAxL5pk #desires #insights
Tweet : May 4th 2018 14:50
The future of voice has been a huge topic around the office as of late. Lots of opinions on why it will or won't work—but have we even scratched the surface? https://t.co/D6DY9bLbvA
Tweet : May 4th 2018 14:32
We can't resist: May the Fourth be with you. ? https://t.co/TRBOo4c3rL #memes #culture #maythefourth
Tweet : May 4th 2018 14:05
What if we approached diversity & inclusion through the lens of innovation? Thrilled to host @DMIfeed for their first-annual Design Leadership Conference on the topic, May 22 - 24. Tickets still available: https://t.co/oV1r3Ricxy https://t.co/fqJhnMTs6x
Tweet : May 3rd 2018 19:35
Are rigor and complexity one and the same? https://t.co/tkoCTphEl9
Tweet : Apr 30th 2018 22:09
RT @Okapikid: Setting up for today’s @LPK Salon: “Letting Go of Humanity.” If you’d like to https://t.co/bXGeTik8sa
Tweet : Apr 30th 2018 22:07
Can humanity thrive in a tech-driven future? Nathan poses the question. #LPKSalon starts right now. https://t.co/Z0WDYMMMyC
Tweet : Apr 30th 2018 17:28
RT @bryangoodpaster: Are you an innovation practitioner shaping new ways of working in the Atlanta area? If so, you might want to join our
Tweet : Apr 30th 2018 16:27
The #retail journey is ever-changing, but one thing remains constant: the consumer's quest for the best deal. @Inc reports. https://t.co/JUtVF0KLt9
Tweet : Apr 26th 2018 17:14
Is tech sucking our humanity dry? How do we stop it? CCO Nathan Hendricks leads the talk at the next #LPKSalon, 4/30 at 5 PM (ET). RSVP here: https://t.co/QQfFbqzcyt https://t.co/FTQkVWOya4

Yogi Tea - A Brand Fit for the Mass Market
Yogi Tea
(Yogi Tea)
A Brand Fit for the Mass Market
Branding / design
Yogi Tea partnered with LPK to release a lineup tailored to mainstream shelves and consumers.
Aug 21st 2017 14:23:34
Gerber Grill Cheese - Gerber Takes to the BBQ
Gerber Grill Cheese
(Emmi)
Gerber Takes to the BBQ
Branding / design
The fondue brand partnered with LPK to debut their line of grill-ready cheese patties.
Aug 21st 2017 14:23:22
Tampax & Always Radiant - Off the Runway, into Her Bag
Tampax & Always Radiant
(Procter & Gamble)
Off the Runway, into Her Bag
Branding / design
The Radiant collection by Tampax & Always embraces the bolder side of femininity.
Jun 27th 2017 10:55:52
Pinnacle - Top of the Leaderboard
Pinnacle
(Acushnet Company)
Top of the Leaderboard
Branding / design
We drove Pinnacle to greener grass with a new brand design that resonates with casual golfers.
Jun 27th 2017 10:55:35
Pringles - A Brand Fit for a Party
Pringles
(Kellogg's)
A Brand Fit for a Party
Branding / design
To celebrate its 25th year in the UK, Pringles design pushes snacking beyond the ordinary.
Jun 27th 2017 10:55:10

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