Core disciplines: Branding / design, Innovation/NPD/Service Design


Tweet : Aug 14th 2018 18:14
Whether it's a new consumer, category or channel, are there opportunities your business is overlooking? From the archives: @KnewNewNeu's Guide to Graceful Brand Stretch:
Tweet : Aug 10th 2018 16:35
Our parting gift from last night's Innovation Supper Club: Spoken Barrel, strategically designed to lure consumers out of the craft brew aisle & into the wine cellar. Category stretch at its finest. Find the next #LPKSupperClub near you:
Tweet : Aug 8th 2018 14:06
Thanks to everyone who came out for the @IxDA_Cincinnati event last night. Have follow-up questions? Get in touch with @scotsullivan.
Tweet : Aug 8th 2018 14:05
RT @IxDA_Cincinnati: Be transparent with your data - show how you got there. Don’t speak in absolutes @scotsullivan @LPK
Tweet : Aug 7th 2018 16:26
There are good reasons to #rebrand (catch up with your natural evolution; deepen consumer resonance) and then there are bad, hyper-reactive ones. @mwintrob outlines why you should—and why you shouldn't.
Tweet : Aug 6th 2018 21:44
#AI is transforming just about everything we touch as users—and @scotsullivan can give you a thorough lay of the land. There's a few spots left for tomorrow night's event, hosted by @IxDA_Cincinnati. RSVP now:
Tweet : Aug 3rd 2018 17:12
WATCH: The solution to your challenge *might* be machine learning—so how do you know if it's the right avenue? UX Dr. @scotsullivan breaks it down ahead of his @IxDA_Cincinnati talk on Aug 7th:
Tweet : Aug 3rd 2018 14:51
How to drive a more desirable future for your business? "The days of being in the right place at the right time—and that being enough—are fading fast," says @emilystclairjo1. The answer lies in our #primaldesires:
Tweet : Aug 2nd 2018 18:51
The tables are filled and we’re ready to go. #BoldFusion is officially underway. Follow along all afternoon with @HYPECincinnati.
Tweet : Aug 2nd 2018 15:55
Overheard yesterday: what's more important for a brand? Gut instinct or hard proof? We say a strategic mix of both. #whiteboardwednesdays @cakestrizz
Tweet : Aug 1st 2018 18:05
@DavidVolker on LPK's brand revamp for @NewRiff: "They're a company with deep roots, strong values & products with an amazing story. Our evolution of the brand is helping New Riff tell that story more powerfully.” More: #bottledinbond
Tweet : Aug 1st 2018 15:49
After 4 years, it's here: @NewRiff's unique bourbon, bottled in bond without chill filtration. It's the first glimpse at our broader brand refresh for the KY-based distillery. Read on: #newriff #bottledinbond #proudpartner
Tweet : Jul 31st 2018 22:35
We'll drink to that: our friends at @NewRiff are lining the #PurplePeopleBridge with bottles of their brand-new bourbon for the #BigBourbonToast. #proudpartner
Tweet : Jul 31st 2018 15:52
Who else is headed to #BoldFusion with @HYPECincinnati and @CincyChamber on Thursday? 10 of our YPs will be there, learning happiness hacks to apply both inside and out of the office.
Tweet : Jul 30th 2018 21:33
An allegory we love: as wolves move rivers, innovation shifts brands — #innovation #insights @bryangoodpaster
Tweet : Jul 27th 2018 18:31
Anyone with innovation ambition knows the path is riddled with roadblocks. We created a card deck that helps you identify & overcome your biggest hurdles. Watch, then request your set: #LPKroadblocks #innovation
Tweet : Jul 25th 2018 14:10
Big thanks to all the inspiring #nonprofits who applied to this year's Design Blitz. We'll be notifying selected participants the week of July 30th. #LPKDesignBlitz #LPKgivesback #5yearsofblitz
Tweet : Jul 24th 2018 16:48
When we talk about building exceptional, enduring brands, we talk about 5 things: GATOR. G = gut appeal; A = an anchor.... read on for the rest: #branding #design #headheartgut #fromthearchives
Tweet : Jul 23rd 2018 20:25
Just shy of 9 hours left! Remember: you have until midnight (EST) to submit your #LPKDesignBlitz application: #nonprofits #5yearsofblitz #LPKgivesback
Tweet : Jul 23rd 2018 17:47
@scotsullivan is taking #MachineLearning & #AI beyond the basics. In a new talk with @IxDA_Cincinnati at LPK on Aug 7, he'll outline design’s relationship with both, then delve into the ethical implications of behavior change. Join us:
Tweet : Jul 23rd 2018 17:32
RT @IxDA_Cincinnati: Join #ixdacincy as author and creator @scotsullivan presents "Human-Centered Machine Learning"
Tweet : Jul 20th 2018 15:34
Good news Friday: we've extended our application deadline for #LPKDesignBlitz to Mon, 7/23 at midnight (ET). #nonprofits, get all the details here: #5yearsofblitz #LPKgivesback
Tweet : Jul 20th 2018 14:02
How to become a more #sustainable brand right now: @Ed_Adamson unpacks 5 action steps from our Innovation Supper Club in London last week:
Tweet : Jul 18th 2018 14:48
RT @ProcterGamble: Alongside world leaders in digital strategy and innovation P&G will discuss the promises and challenges of technology, a
Tweet : Jul 18th 2018 14:06
Excited to be kicking off the day at Signal P&G 2018 with @ProcterGamble! Follow along all day long at #SignalPG.
Tweet : Jul 17th 2018 21:32
Calling all zombie brands: time to tap into something powerful & primal. Read on:
Tweet : Jul 16th 2018 19:30
You know you want to double down on your CX efforts. Now what? DL our free guide to getting started: #CX #brand
Tweet : Jul 13th 2018 22:34
Have you applied for #LPKDesignBlitz yet? It's 24 hours of blood, sweat, tears and fun. Learn more about the Blitz and see if you could be the right candidate:
Tweet : Jul 13th 2018 17:27
About last night: stirring conversation on #sustainability with great company; stunning food by @FrogbyAH. Request an invite for our next #LPKSupperClub. Cities and dates here:
Tweet : Jul 12th 2018 15:58
Can't wait to break bread and talk #sustainability with Mark Shayler (@greenape) tonight at @FrogbyAH in London. #LPKSupperClub

Yogi Tea - A Brand Fit for the Mass Market
Yogi Tea
(Yogi Tea)
A Brand Fit for the Mass Market
Branding / design
Yogi Tea partnered with LPK to release a lineup tailored to mainstream shelves and consumers.
Aug 21st 2017 14:23:34
Gerber Grill Cheese - Gerber Takes to the BBQ
Gerber Grill Cheese
Gerber Takes to the BBQ
Branding / design
The fondue brand partnered with LPK to debut their line of grill-ready cheese patties.
Aug 21st 2017 14:23:22
Tampax & Always Radiant - Off the Runway, into Her Bag
Tampax & Always Radiant
(Procter & Gamble)
Off the Runway, into Her Bag
Branding / design
The Radiant collection by Tampax & Always embraces the bolder side of femininity.
Jun 27th 2017 10:55:52
Pinnacle - Top of the Leaderboard
(Acushnet Company)
Top of the Leaderboard
Branding / design
We drove Pinnacle to greener grass with a new brand design that resonates with casual golfers.
Jun 27th 2017 10:55:35
Pringles - A Brand Fit for a Party
A Brand Fit for a Party
Branding / design
To celebrate its 25th year in the UK, Pringles design pushes snacking beyond the ordinary.
Jun 27th 2017 10:55:10

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