Core disciplines: Branding / design, Innovation/NPD/Service Design


Tweet : Today about 47 minutes ago
Our innovation team is working on future-forward ways to elevate and humanize the healthcare patient experience. The real beauty of this approach is it's industry-agnostic. Any business can grow by bridging the #enduring and #emergent. #WhiteboardWednesday
Tweet : Jun 19th 2018 17:36
Brands, speak with regional nuance and global appeal. #words #voice #language
Tweet : Jun 18th 2018 22:50
The future is entirely unknown—or is it? A #MondayMemo from @bryangoodpaster on the power of #trends to future-prime brands for success.
Tweet : Jun 18th 2018 15:22
ICYMI: Our 7 #brandhacks to reign Amazon, by Strategy Dr. @cakestrizz —
Tweet : Jun 15th 2018 01:45
The 5 biggest sociocultural shifts happening—and how brands can seize their aesthetic trends to get ahead and grow. Watch the webinar: #LPKtrends #aesthetics2020
Tweet : Jun 6th 2018 19:39
Does your brand have relevance, or resonance? Big difference. Nathan Hendricks explains:
Tweet : Jun 6th 2018 15:51
Not every small startup will succeed in disrupting—but how does a brand know which ones to keep an eye on, and when to take action? The struggle is real, but @mwintrob has answers that benefit a business of any size:
Tweet : Jun 6th 2018 14:41
In China, consumers are choosing coffee over tea, claiming there's cachet in adopting western practices. Starbucks alone has plans for 3,000 new stores there in the next 5 years. Via @YahooNews —
Tweet : Jun 4th 2018 22:33
"70% of business leaders see greater alignment between business and environmental goals than five years ago; 61% attribute this to emerging tech," says @wef. The 4th wave of environmentalism is here—and brands like Unilever and Levi are on board:
Tweet : Jun 1st 2018 20:48
"Bullets before cannonballs." "Spotting tidal waves." "David, meet Goliath." They're the themes of some of our upcoming LPK Innovation Supper Clubs—a chance to break bread with brilliant minds & leave energized about what's possible. RSVP for your city:
Tweet : Jun 1st 2018 18:06
@ThisIsSethsBlog on the pervasiveness of everyday luxury design: "Expensive is not the relevant metric, utility is." —
Tweet : Jun 1st 2018 15:25
"Enabling a safe & nurturing culture is the essence of leadership. The creative process is fragile: new ideas do not emerge fully formed," says LPK Founder & Board Chair, @JerryKathman. More in @natwnixon's @inc piece on #leaders in the #creativeeconomy:
Tweet : May 29th 2018 14:18
RT @natwnixon: WHEN to use design thinking! @longwoodgardens @mayoclinic @dmifeed @lpk @danielpink via @Inc
Tweet : May 24th 2018 15:44
Joshi explains the "counterintuitive" phenomenon with a reference to David Ogilvy: "He said: 'We all have a tendency to use research like a drunkard uses a lamp post—for support, not for illumination.'"
Tweet : May 24th 2018 15:31
Last week, Bhavik Joshi hosted our roundtable on The Counterintuitive 10%: the occasional #insights that flip #truths and point brands in unlikely directions. Below, our key takeaways on how to approach insights in your pursuits. What's yours?
Tweet : May 23rd 2018 21:09
RT @DMIfeed: Sharing stories of beginnings, struggles & entrepreneurship w/ Eric Anderson, @TheStyleSample @lizbrownsays and Noel Mayo #Cin
Tweet : May 23rd 2018 20:20
"Trends equips brands with the info and time to strategically surprise their consumers," says Creative Dr. @JennySauer_. Join her on 5/30 for a webinar on culturally driven aesthetic shifts—and how can they inspire your brand's next move. RSVP:
Tweet : May 22nd 2018 19:29
Diversity is key to an inspiring work culture—and it's critical for developing a culturally relevant brand. Tonight, @DMIfeed kicks off its conference on "Innovative Thinking on Diversity and Inclusion." Tickets for tomorrow + Thursday still available:
Tweet : May 21st 2018 21:28
Plans Wednesday? If you're in the Greater Cincinnati area, head to #PintsAndPerspectives to see LPK's @mattwfearn, @CVGairport and @IntrinzicSays share insights on branding our region. RSVP:
Tweet : May 18th 2018 16:45
Education on a mission: we helped @MountStJosephU clarify its brand positioning to reach new goals. Aiming to increase awareness and engagement, the #highered institution is now telling its unique story in a more compelling, consistent way:
Tweet : May 18th 2018 14:14
In a world that’s changing faster and faster, seize every moment. Get to know us at
Tweet : May 17th 2018 17:21
RT @nkychamber: Join us at the next #Pints for a discussion about how @LPK, @CVGairport & @IntrinzicSays are working to create a unique and
Tweet : May 16th 2018 16:35
Cincinnati's resurgence on the global stage is due in part to the region's strategic positioning efforts. Learn more about the initiative from @mattwfearn next week at @CVGairport's Pints & Perspectives:
Tweet : May 15th 2018 22:00
@naturallight is all about the glory days—so much so that they're covering part of the tuition tab. Proud to work with a brand that's always paying it forward. (RT and Natty will add another $1.) #NattyStories
Tweet : May 15th 2018 16:37
It's only natural to seek out insights that reaffirm an established truth. But more valuable is the Counter-Intuitive 10%: insights that flip truths on their heads. Join us for a webinar on the 10% tomorrow, 5/16. RSVP:
Tweet : May 14th 2018 20:09
Plans Wednesday? Join us for a webinar on the "Counter-Intuitive 10%"—those rare #insights that reverse an established truth and help a business change the game. Register:
Tweet : May 14th 2018 14:20
Do you have your tix for @DMIfeed's conference yet? President Carole Bilson promises "provocative discussions about the intersection of race, gender and how to fill the design management pipeline in today’s business climate." More:
Tweet : May 11th 2018 18:32
1st commandment of UX: "Focus on the user and all else will follow." (via @99u and @Google)
Tweet : May 10th 2018 20:46
It's all about the story. In a move to bring deeper resonance to its in-store #retail experience, Macy's buys pop-up concept Story:
Tweet : May 9th 2018 21:42
RT @DMIfeed: Join us in Cincinnati May 22 - 24th to hear how Diversity + Collaboration = Innovation.

Yogi Tea - A Brand Fit for the Mass Market
Yogi Tea
(Yogi Tea)
A Brand Fit for the Mass Market
Branding / design
Yogi Tea partnered with LPK to release a lineup tailored to mainstream shelves and consumers.
Aug 21st 2017 14:23:34
Gerber Grill Cheese - Gerber Takes to the BBQ
Gerber Grill Cheese
Gerber Takes to the BBQ
Branding / design
The fondue brand partnered with LPK to debut their line of grill-ready cheese patties.
Aug 21st 2017 14:23:22
Tampax & Always Radiant - Off the Runway, into Her Bag
Tampax & Always Radiant
(Procter & Gamble)
Off the Runway, into Her Bag
Branding / design
The Radiant collection by Tampax & Always embraces the bolder side of femininity.
Jun 27th 2017 10:55:52
Pinnacle - Top of the Leaderboard
(Acushnet Company)
Top of the Leaderboard
Branding / design
We drove Pinnacle to greener grass with a new brand design that resonates with casual golfers.
Jun 27th 2017 10:55:35
Pringles - A Brand Fit for a Party
A Brand Fit for a Party
Branding / design
To celebrate its 25th year in the UK, Pringles design pushes snacking beyond the ordinary.
Jun 27th 2017 10:55:10

Case studies

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