dadasd 

Y&R London

Core disciplines: Advertising/Creative, Brand strategy, Integrated marketing

Output:

100%
Digital20%
Branding / design10%
Experiential marketing10%
Social10%
Advertising/Creative50%

Key facts:

Ownership:

WPP

Number of staff:

101-150

Established:

1943

Turnover:

Not disclosed


Agency diversity:Based on terminology used in the IPA diversity survey 2016

Gender:

Male Female
Executive Management
80%
20%
Heads of Department
40%
60%
All Employees
49%
51%

Ethnicity:

White BAME
Executive Management
100%
0%
Heads of Department
90%
10%
All Employees
89%
11%

Ethos:

We are a group of 150 diverse people connected by one common purpose: to embed brands in culture for the commercial advantage of our clients. We call this Cultural Capital.

For over 70 years, we have helped many iconic brands make the leap from category and into culture. It’s something we’re really proud of. Not just because of the fame (and in some cases infamy) that we’ve helped those brands to create, but because all our analysis shows that cultural capital leads to commercial capital.

Which is why we spend most of our days and many of our nights asking ourselves the same question: how can we move this brand to the heart of culture?

Recent highlights:

We’ve had a great 2017 so far. At Y&R London we have won 3 new clients, launched Premier League’s first ever national campaign and proved our focus on effectiveness with wins at the Effies. Last year, we entered the Top 3 Networks at Cannes and we were awarded the Most Effective Network at the European Effies.

Showreel:


Office locations:

London
Nairobi
Tokyo
Gaborone
Abu Dhabi
Adelaide
Algiers
Almaty
Amman
Amsterdam
Guangzhou
Singapore
Athens
Auckland
Austin
Baku
Bangalore
Bangkok
Barcelona
Beijing
Beirut
Berlin
Bogota
Bratislava
Brisbane
Budapest
Buenos Aires
Cairo
Cali
San Francisco
Cape Town
Caracas
Casablanca
Chennai
Chicago
Colombo
Copenhagen
Doha
Douala
Dubai
Dublin
Durban
Frankfurt
Geneva
Guatemala
Guatemala
Guayaquil
Helsinki
Ho Chin Minh City
Hong Kong
New York
Irvine
Istanbul
Jakarta
Jeddah
Johannesburg
Kiev
Kolkata
Kuala Lumper
Lagos
Miami
Lima
Lisbon
Lusaka
Madrid
Manila
Melbourne
Mexico City
Milan
Minsk
Mongolia
Montevideo
Moscow
Montreal
Mumbai
Muscat
New Delhi
Oslo
Panama City
Paris
Prague
Quito
Riga
Riyadh
Rome
Saint-Denis
San Jose
San Juan
San Salvador
Santiago
Santo Domingo
Sao Caetano
Sao Paulo
Seoul
Shanghai
St. Michael
Stockholm
Zurich
Sydney
Taipei
Tel Aviv
Toronto
Vancouver
Vienna
Vilnius
Warsaw
Wellington
Windhoek
Yangon
Zurich

Capabilities:

  • Mobile (Apps, Website, Advertising)
  • Experienctial / Events
  • Spark Plug: Digital Tech Incubator / Innovation Unit
  • BrandAsset Valuator (BAV)
  • ATL
  • Brand Proposition
  • Advertising
  • Design
  • Full Service Creative
  • Digital Marketing
  • Social Media Marketing
  • Strategic Consultancy
  • Communications Planning
  • Production
  • Sponsorship
  • Branding

Recent awards:

Effie Awards
2017 The Royal British Legion Portraits Behind the Poppy Effie Awards
Cannes Lions
2017 M&S Mrs Claus Cannes Lions
Brand Film Festival Awards
2017 BBC Rio Olympics Trailer Brand Film Festival Awards
Brand Film Festival Awards
2017 M&S Mrs Claus Brand Film Festival Awards
Brand Film Festival Awards
2017 M&S Mrs Claus Brand Film Festival Awards
Promaxbda Global Excellence Awards
2016 BBC iPlayer Discover Amazing Promaxbda Global Excellence Awards
Promaxbda Global Excellence Awards
2016 BBC Rio Olympics Trailer Promaxbda Global Excellence Awards
Promaxbda Global Excellence Awards
2016 BBC CBBC Promaxbda Global Excellence Awards
Masters of Marketing Awards
2016 BBC Sprout Boy Masters of Marketing Awards
IPA Effectiveness Awards
2016 The Royal British Legion Live On IPA Effectiveness Awards
D&AD Awards
2016 Randolph Eyewear Seen it All D&AD Awards
CLIO awards
2016 BBC Rio Olympics Trailer CLIO awards
Cannes Lions
2016 Oxfam Donation Icons Cannes Lions
Cannes Lions
2016 Oxfam Donation Icons Cannes Lions
Creative Circle awards
2016 Randolph Eyewear Seen it All Creative Circle awards
LIA Awards
2015 BBC Original British Drama LIA Awards
Promaxbda Global Excellence Awards
2015 BBC Original British Drama Promaxbda Global Excellence Awards
Promaxbda Global Excellence Awards
2015 BBC iPlayer If You Love Something Promaxbda Global Excellence Awards
Promaxbda Global Excellence Awards
2015 BBC Masterbrand Promaxbda Global Excellence Awards
Campaign Big Awards
2015 M&S Adventures in Imagination Campaign Big Awards
LIA Awards
2015 The Royal British Legion Every Man Remembered LIA Awards
CLIO awards
2015 The Royal British Legion Every Man Remembered CLIO awards
Cannes Lions
2015 The Royal British Legion Every Man Remembered Cannes Lions
Cannes Lions
2015 The Royal British Legion Every Man Remembered Cannes Lions
Baftas
2015 BBC Winter Olympics Man Against Nature Baftas
D&AD Awards
2015 The Royal British Legion Every Man Remembered D&AD Awards
D&AD Awards
2015 BBC Original British Drama D&AD Awards
Creative Circle awards
2015 M&S Adventures in Imagination Creative Circle awards
British Arrows Awards
2015 The Royal British Legion Every Man Remembered British Arrows Awards

Trade association memberships:

British Design & Art Direction (D&AD)
Chartered Institute of Marketing (CIM)
Institute of Practitioners in Advertising (IPA)
ISBA
Marketing Society
NABS

Interact with Y&R London