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Hometown London

Core disciplines: Advertising/Creative, Brand strategy, Innovation/NPD/Service Design

Output:

100%
Digital25%
Brand strategy25%
Advertising/Creative50%

Key facts:

Ownership:

Independent

Number of staff:

0 - 25

Established:

April 2012

Turnover:

Not disclosed


Agency diversity:Based on terminology used in the IPA diversity survey 2016

Gender:

Male Female
Executive Management
75%
25%
Heads of Department
20%
80%
All Employees
30%
70%

Ethnicity:

White BAME
Executive Management
80%
20%
Heads of Department
75%
25%
All Employees
75%
25%

Ethos:

"Move at the speed of culture"

Hometown is a creative agency designed for a brands living in a world of fast, perpetual and often confusing change.

Built upon principles drawn from decades of experience, we are renowned for delivering high-quality creative solutions at-pace, helping clients both keep up and capitalise on the changing cultural landscape.

Our core disciplines include advertising, content, brand, digital and experiential, and our global resource capability enables us to tackle the trickiest and biggest challenges.

Ambition:

Our ambition is to give clients the confidence to act in a world of change, to find opportunity where they have found confusion, to act bold where the instinct is to retreat.

As importantly, we seek to demonstrate that our agile model minimises the cost of delivery without compromising quality.

Harder, better, faster, stronger - as a client once said of us. The Daft Punk of agencies.

Recent highlights:

We've brought the World’s most exciting island to life in Abu Dhabi (Yas), launched the world’s biggest cruise ship (Royal Caribbean), shipwrecked a Pulitzer prize winning photographer on a remote Scottish island (Jura), rebranded an iconic hotel empire (GLH Hotels); helped a high street giant brand their new sports range (Primark), and watched Fray Bentos rise – ahem – again to trend on Twitter.

Not to mention our encounters with Lithuanian robots, Mars colonisers, and Antarctic explorers.

Showreel:

Hometown Reel 2017 from Hometown London on Vimeo.

Office locations:

London

Capabilities:

  • Advertising
  • Brand strategy & design
  • Content
  • Digital
  • Experiential

Recent awards:

BIMA Awards
2015 Bupa - Story of the Tooth BIMA Awards
Promaxbda Global Excellence Awards
2013 X Factor - Our Star (Gold and Bronze) Promaxbda Global Excellence Awards

Trade association memberships:

British Interactive Media Association (BIMA)
Institute of Practitioners in Advertising (IPA)
Marketing Society

Interact with Hometown London