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Aesop

Core disciplines: Advertising/Creative, Brand strategy, Branding / design, Integrated marketing

One of the Top 30 most viewed agencies for 2017

Output:

100%
Branding / design25%
Brand strategy25%
Integrated marketing25%
Advertising/Creative25%

Key facts:

Ownership:

Independent

Number of staff:

51-100

Established:

2011

Turnover:

Not disclosed


Ethos:

Aesop - A creative agency powered by narrative thinking.

A lot of agencies talk about storytelling. And, at face value, it’s what all advertising agencies are doing. But for us storytelling isn’t an outcome, it’s a process.

Stories are the most powerful form of communication. They shape people; they shape culture. The most powerful stories have a clear underlying narrative structure, with a conflict at their very heart.

We use narrative thinking to unlock powerful creative strategies that create impact for brands in culture. Impact that turns your brand into a commercial success story.

Recent highlights:

Aesop @ Marketing Week Live; http://www.marketingweeklive.co.uk/learn/2018-speakers

Aesop @ Advertising Week Europe with Airbnb, Mondelez and Direct Line;
Brand Storytelling - The Importance of Embracing the Dark Side https://vimeo.com/213814229

Aesop @ Cannes Health with with VICE and Chiaro;
Healthy Brand Storytelling http://player.canneslions.com/index.html#/talks?id=19629

Aesop @ Eurobest with VICE and Coke;
A Crash Course in Brand Storytelling https://www.facebook.com/eurobestfestivalofcreativity/videos/10154947160401957/



Office locations:

London

Capabilities:

  • Branding
  • Advertising
  • Design
  • Integrated Marketing
  • Digital
  • Packaging
  • Experiential
  • Content
  • Social Media
  • Promotional Marketing
  • Corporate Communications
  • Employee Engagement
  • Internal Engagement

Recent awards:

Marketing Agencies Association Best Awards
2014 Breakthrough Agency of the Year Marketing Agencies Association Best Awards
CIPR
2013 Supplier of the Year - Ovo Energy CIPR
Marketing Agencies Association Best Awards
2012 John Smith's Grand National Sponsorship (Gold) Marketing Agencies Association Best Awards

Trade association memberships:

Institute of Practitioners in Advertising (IPA)

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