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eatbigfish

Core disciplines: Brand strategy, Innovation/NPD/Service Design

Output:

100%
Brand strategy80%
Innovation/NPD/Service Design20%

Key facts:

Ownership:

Independent

Number of staff:

0 - 25

Established:

1999

Turnover:

Not disclosed


Ethos:

The original Challenger Brand consultancy - we help our clients to apply successful challenger thinking to their businesses through brand strategy and positioning processes.

Founded in 1999 by Adam Morgan, after publishing the book that coined the term Challenger Brand - Eating the Big Fish - we exist to inspire and support a movement towards challenger thinking and behaviour. Everything we do is enriched by our ongoing research – The Challenger Project. We study brands who have experienced rapid growth, create breakthrough awareness and challenge the status quo. We share these insights and practical strategic tactics in our books and online publications, our latest book - A Beautiful Constraint was published by Wiley in January 2015.

Showreel:


Office locations:

London
New York
San Francisco

Capabilities:

  • Strategic Consultancy

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