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Universal Music Group and Brands

Core disciplines: Brand Activation, Branded content, Integrated marketing

Key facts:

Ownership:

Group owned

Number of staff:

201-300

Established:

2007

Turnover:

Not disclosed


Ethos:

MAKING BRANDS PART OF THE CONVERSATION

Culture never stands still. People's needs and wants, their motivations and passions, constantly evolve. Only by staying close to societal values and trends can we create branded content and experiences people truly care about.

That's what we do.

By fully understanding culture we help brands to become part of the conversation, globally.

Ambition:

We love music. In fact, so do 98% of global consumers. That’s why we believe the world of music is the most powerful way of connecting with people on an emotional level.

With our content reaching billions and teams in 74 countries, we are able to offer a unique and culturally relevant approach to brand marketing.

Whether your brand is looking to shift perception, reach a new generation, boost sales or build loyalty; we will help you make your mark on the cultural landscape in an authentic and meaningful way.

UMGB: helping brands make noise.

Recent highlights:

Our Australian team and Havas partnered with Air New Zealand to win a Bronze Lion at the Cannes Entertainment Lions for Music. The campaign created a summer Christmas anthem for New Zealand, with a little help from Ronan Keating.

UMGB Denmark also made the final shortlist for a campaign that used streaming data to surprise superfans of Lukas Graham; making viral video content and boosting the advocacy of local telco brand YouSee.

Showreel:


Office locations:

London
Santa Monica
New York
Paris
Berlin
Hong Kong
Tokyo
Singapore
Mexico
São Paulo
Sydney
Toronto
Moscow
Poland
Milan
Dubai
Istanbul
Johannesburg

Capabilities:

  • Brand Strategy
  • Music Strategy
  • Brand Activation
  • Branded Content
  • Social Media
  • Digital
  • Product Placement
  • Co-Creation
  • Brand Music Hubs
  • Artist Access
  • Integrated Campaigns
  • Advertising
  • Experiential
  • Creative Technology
  • Influencer Marketing
  • Consulting
  • Talent Booking
  • Production
  • Account Management

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