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Howell Penny

Core disciplines: Integrated marketing, Promotional marketing, Shopper Marketing

Output:

100%
Digital5%
CRM/Customer engagement5%
Branding / design10%
Social5%
Shopper Marketing50%
Promotional marketing20%
Integrated marketing5%

Key facts:

Ownership:

Independent

Number of staff:

0 - 25

Established:

2006

Turnover:

Not disclosed


Ethos:

WE ASK A SIMPLE QUESTION
In this complex, omnichannel world, are you confident you’re doing enough to persuade people to buy from you?
In short, we exist to help brands and retailers close the gap between their physical and digital retail experiences and optimise their path to purchase.

For over ten years, our diverse team of retail strategists, creatives, designers, UX, data and promotions experts have been working with challenger and iconic brands to formulate and execute campaigns that help them sell more.

Ambition:

KNOW YOUR SHOPPER. SELL MORE
The path to purchase isn’t always a direct route. Shoppers face countless options along their journey, and each one forces them to make a decision before they can move forward. Add to that multiple influencers like family and social groups, as well as the dizzying explosion of new shopping formats and technology platforms —all of which introduce an intricate web of choices.

Our ambition is to work with established and challenger brands and retailers to help them unravel this complexity to deliver the perfect shopper experience and create strategies and creative work that sells more.


Office locations:

Berkhamsted

Capabilities:

  • Shopper marketing
  • Sales promotion
  • POS design
  • Design for print
  • Interactive screens
  • Store design
  • CRM & data
  • Shopper research
  • Live experiences
  • Content creation
  • Loyalty programmes
  • Social media
  • Advertising
  • Brand strategy
  • Visual & verbal identity
  • Website design & build
  • PPC
  • Mobile
  • SEO
  • VR & AR experiences
  • App design & development

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