Case Study
Pass the Port: Port for all Seasons
Developing a communications plan to amplify the launch of Taylor's 2023/2024 “Port Season”
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Case Studies
Case Study
Buxton X Partridge: A Kind of Hybrid Advertorial Sitcom
By Recipe
Adam Buxton called this a "hybrid advertorial sitcom". It's a bespoke audio ad for series 3 of From the Oasthouse: The Alan Partridge Podcast. We realised that Steve Coogan had a unique opportunity to create an ad that would be perfectly integrated into The Adam Buxton Podcast.
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Case Study
Global Boyhoods Initiative
Driving relevance and awareness of the importance of a culturally significant cause, and a brand that can make a difference.
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New Work
Taylor's Port
A communications plan to amplify the launch of Taylor's 2023/2024 “Port Season” and working with influencers to reach a younger audience acr…
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New Work
Rizla
A brand already ingrained in cultural moments throughout history, Rizla challenged us to distill its audacious essence and develop the next …
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#DiversityDrivesCreativity 2023 report
Discover some of the most effective, inclusive campaigns from across the Creativebrief marketing intelligence platform in our latest report.
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Industry Insights 2023
Playing in culture, adventures in AI, and redefining value: here’s what’s on the minds of progressive brands right now.
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Power of Agency Brands: In Conversation with Agency Leaders
Creativebrief's Stephanie Nattu interviews senior leaders about strong agency brands.
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The Pitch Positive Pledge: has there been a shift in behaviours?
Campaign UK spoke to Charlie Carpenter, Creativebrief CEO, on the Pitch Positive Pledge a year on.
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Creativebrief’s latest report: The Future of the Pitch
Download our latest report on the future of the pitch
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Agency Insight Papers
Insights
TBWA Backslash Edges Report
More than a trend report, Edges don’t spotlight the hot new aesthetics, buzzy social media moments, or here-today-gone-tomorrow fads. Rather, TBWA Backslash's 2024 Edge glossary offers a future-focused look at the most substantial global cultural shifts—taking a nuanced dive into the latest manifestations and tensions that are changing their trajectory. The full glossary of Edges can be downloaded now at https://backslash.com/edges/.
Insights
AI Consumer Index
The AI Consumer Index is your compass to understanding what consumers expect from AI-enabled brand experiences and voice applications, so you can stay ahead. The report offers invaluable strategic insights that will empower your brand to deliver exceptional experiences in the era of AI-driven interactions.
Insights
The Weber Forecast
This week's snippet from The Weber Forecast is the single tax. It has never been more difficult for a single person to live independently. CNBC reported that almost half of US adults are currently single and are dealing with the “single tax”. The principle is that maintaining a single household doesn't cost half of a two person household. Current societal structures remind you not only are you single - but you have to pay for it too. Want more Forecast Email [email protected]
Insights
The Weber Forecast
This week's snippet from The Weber Forecast: interviewer jobs at the red carpet are being given to social media stars. Meaning journalists that have spent years honing their craft are being overlooked. There has been backlash in consequence to seeing influencers at the award show for their style of questioning and lack of preparation. It's tricky finding the right person for the job and more broadly, it opens up a wider conversation on merit. Want more Forecast Email [email protected]
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