Case Study
Pass the Port: Port for all Seasons
Developing a communications plan to amplify the launch of Taylor's 2023/2024 “Port Season”
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Case Studies
Case Study
Luna Daily Vulva Therapy
Startup Luna Daily is on a mission to smash the barriers between fem care and body care. In a culture of miseducation, mass health problems, and vulva shame, we needed to get the world comfortable with the word ‘vulva’ and increase brand awareness of Luna in a disruptive way.
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Case Study
Stoking controversy for Dole Sunshine
If you think pineapple on pizza is a crime, look away now! We launched Dole Tropical Gold canned pineapple by playing with a beloved and sacrosanct national dish – The Full English – in a controversial campaign spanning social media, influencer content and PR.
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New Work
The World can Work Better with Indeed
By 72andSunny
Work looks and feel different all over the world but one thing is true everywhere: people are looking for - and deserve - better work. Benea…
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New Work
eBay
eBay's Head of Handbags, Emma Hamilton, featured in Stylist, leading the pre-loved bags conversation. eBay emerged as the go-to platform for…
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New Work
Roberts
We secured Ideal Home coverage for Roberts Radio Revival Petite 2 launch. Highlighting Roberts' dominance as top-selling radio brand. Covera…
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Industry Insights 2024
Playing in culture, getting nostalgic and embracing the weird (and wonderful), find out what's on the minds of progressive brands right now.
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#DiversityDrivesCreativity 2023 report
Discover some of the most effective, inclusive campaigns from across the Creativebrief marketing intelligence platform in our latest report.
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Power of Agency Brands: In Conversation with Agency Leaders
Creativebrief's Stephanie Nattu interviews senior leaders about strong agency brands.
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The Pitch Positive Pledge: has there been a shift in behaviours?
Campaign UK spoke to Charlie Carpenter, Creativebrief CEO, on the Pitch Positive Pledge a year on.
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Creativebrief’s latest report: The Future of the Pitch
Download our latest report on the future of the pitch
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Agency Insight Papers
Insights
AI: transforming work in the fourth industrial revolution
Artificial Intelligence (AI) plays a pivotal role in the Fourth Industrial Revolution. Fully understanding – and then leveraging – the power and potential of AI will take some time, but many professionals are already integrating it into their working world. There is curiosity about how best to use AI and concern about the current-day job functions that it may largely – or entirely – replace.
Insights
Digital Inclusion: the Necessity of Accessibility.
Research report carried out by Current Global and MAGNA among 800 people with disabilities in the UK and US into their experiences consuming communications content, and the impact that its accessibility has for their attitudes towards brands. The results of this research report informed our subsequent agency commitment to do all we can to produce accessible communications; and has helped us convince firms around the world of the moral and business imperative to close the disability gap.
Insights
TBWA Backslash Edges Report
More than a trend report, Edges don’t spotlight the hot new aesthetics, buzzy social media moments, or here-today-gone-tomorrow fads. Rather, TBWA Backslash's 2024 Edge glossary offers a future-focused look at the most substantial global cultural shifts—taking a nuanced dive into the latest manifestations and tensions that are changing their trajectory. The full glossary of Edges can be downloaded now at https://backslash.com/edges/.
Insights
AI Consumer Index
The AI Consumer Index is your compass to understanding what consumers expect from AI-enabled brand experiences and voice applications, so you can stay ahead. The report offers invaluable strategic insights that will empower your brand to deliver exceptional experiences in the era of AI-driven interactions.
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Events
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Digital & Social Summit: There's more than one level to play in gaming
Hosted by We Are Social
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Unlocking the Influence of FinTok: Navigating the Evolving Financial Landscape
Hosted by House 337
