If you think pineapple on pizza is a crime, look away now! We launched Dole Tropical Gold canned pineapple by playing with a beloved and sacrosanct national dish – The Full English – in a controversial campaign spanning social media, influencer content and PR.
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We have created an online content hub, to help business owners build mental resilience and look after their mental health in trying times. It features written guides, video and written case studies, and a portal to book a free therapeutic coaching session with a MHUK specialist.
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Three UK launches new campaign encouraging customers to ‘Live Your Best Phone Life’ with the UK’s Fastest 5G Network
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A communications plan to amplify the launch of Taylor's 2023/2024 “Port Season” and working with influencers to reach a younger audience acr…
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A brand already ingrained in cultural moments throughout history, Rizla challenged us to distill its audacious essence and develop the next …
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Playing in culture, getting nostalgic and embracing the weird (and wonderful), find out what's on the minds of progressive brands right now.
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Discover some of the most effective, inclusive campaigns from across the Creativebrief marketing intelligence platform in our latest report.
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Creativebrief's Stephanie Nattu interviews senior leaders about strong agency brands.
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Campaign UK spoke to Charlie Carpenter, Creativebrief CEO, on the Pitch Positive Pledge a year on.
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Download our latest report on the future of the pitch
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Research report carried out by Current Global and MAGNA among 800 people with disabilities in the UK and US into their experiences consuming communications content, and the impact that its accessibility has for their attitudes towards brands. The results of this research report informed our subsequent agency commitment to do all we can to produce accessible communications; and has helped us convince firms around the world of the moral and business imperative to close the disability gap.
More than a trend report, Edges don’t spotlight the hot new aesthetics, buzzy social media moments, or here-today-gone-tomorrow fads. Rather, TBWA Backslash's 2024 Edge glossary offers a future-focused look at the most substantial global cultural shifts—taking a nuanced dive into the latest manifestations and tensions that are changing their trajectory. The full glossary of Edges can be downloaded now at https://backslash.com/edges/.
The AI Consumer Index is your compass to understanding what consumers expect from AI-enabled brand experiences and voice applications, so you can stay ahead. The report offers invaluable strategic insights that will empower your brand to deliver exceptional experiences in the era of AI-driven interactions.
This week's snippet from The Weber Forecast is the single tax. It has never been more difficult for a single person to live independently. CNBC reported that almost half of US adults are currently single and are dealing with the “single tax”. The principle is that maintaining a single household doesn't cost half of a two person household. Current societal structures remind you not only are you single - but you have to pay for it too. Want more Forecast Email [email protected]
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