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Splendid Communications

Core disciplines: Integrated marketing, Public relations (PR), Search, Social

One of the Top 30 most viewed agencies for 2017

Thought pieces

Splendid Communications, October 1st 2017

Are We in a Global Authenticity Crisis?

Is trust in brand and influencer collaboration falling apart? This study investigates the appeal of influencer marketing to brands and why consumers are losing interest and trust as influencers are endorsing more and more products.

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