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Aesop

Core disciplines: Advertising/Creative, Brand strategy, Branding / design, Integrated marketing

One of the Top 30 most viewed agencies for 2016

Thought pieces

Ed Woodcock, Founding Partner & Director of Narrative @ Aesop, December 18th 2017

Stay on the f*cking bus

And here it is, the final episode in Season 1 of the The Aesop Brand Storytelling Series. We've had ups we've had downs...we've even had a marzipan dildo! Join us in 2018 for Season 2...

Ed Woodcock, Founding Partner & Director of Narrative @ Aesop, November 27th 2017

How to make an All Black cry

It's the penultimate episode of The Aesop Brand Storytelling Series 2017...and our favourite character (Ed of course) hasn't been killed off yet!

Ed Woodcock, Founding Partner & Director of Narrative @ Aesop, September 6th 2017

How to infiltrate the Pentagon

With Top Gun 2 due to be released in 2019, here's what the marketing industry can learn from the original...

Ed Woodcock, Founding Partner & Director of Narrative @ Aesop, July 13th 2017

Vulcan mind-melding for marketers

Hooked yet? It's Episode 3 of The Aesop Brand Storytelling Series and things are getting a bit Trekkie...

Ed Woodcock, Founding Partner & Director of Narrative @ Aesop, May 18th 2017

As useless as a marzipan dildo

Following the wildly successful pilot, here's Episode 2 of the The Aesop Brand Storytelling Series. Turn back now if you're easily offended...
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