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TRO

Core disciplines: Brand Activation, Experiential marketing, Sponsorship

Thought pieces

Andy Feasey, Senior Digital Project Manager, April 16th 2018

The Future: Technology in Retail

How will technology affect the consumer journey in a retail environment? Senior Digital Project Manager, Andy Feasey gives his take on the subject.

Mel Inskip, Director of Creative Technology, April 12th 2018

State of Play: The Events Tech Market in 2018

In an interview with Campaign, Mel Inskip, Director of TRO's Creative Technology business unit, Cassette, discusses the role of tech has in the events industry.

Andrew Orr, Client Services Director, February 16th 2018

Maybe It’s Because I’m A… Glaswegian

Nike’s ‘Nothing Beats a Londoner’ advert is being hailed as one of the best commercials ever made, but does it go against a worldwide trend of decentralisation and alienate culturally progressive areas outside of the UK's capital.

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