Bray Leino

Core disciplines: Advertising/Creative, Digital, Integrated marketing, Media planning & buying

Thought pieces

Gemma Atkinson-Brown, May 16th 2018

A short, sweet guide to the sugar tax

We've been talking about it forever, but now the sugar tax is here. Will it work? How have brands reacted? And what comes next? One of Bray Leno's top strategic planners investigates.

Bray Leino, September 18th 2017

2017 UK Foood & Drink Report

A year on since the Brexit referendum, we examined what the UK really thinks about the food and drink in our lives. The Report examines regional attitudes and trends around various issues, comparing remain-voting London with the North East and North Wales, two places Brexit was strongly supported.

Bradley Stacey, July 17th 2017

AI. What it is. What it isn't. And why it matters.

Bray Leino's Technology Lead explains why the growth of Artificial Intelligence means we're facing a second computing revolution.

Sam Crocker, digital director, Bray Leino, June 19th 2017

Innovating the everyday

How do businesses become good at innovating? Sam Crocker was asked this at a conference recently. Here's his response, via a liberal use of sporting analogy...

Bray Leino, January 20th 2017

How context affects taste

Taste is a crucial factor in consumer purchase decisions.

But taste is also subjective; and we can use behavioural psychology to influence how consumers experience it.

This means marketing can make your product taste better. We call it The Goldilocks Effect.
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