Bray Leino

Core disciplines: Advertising/Creative, Digital, Integrated marketing, Media planning & buying

Thought pieces

Bray Leino, September 18th 2017

2017 UK Foood & Drink Report

A year on since the Brexit referendum, we examined what the UK really thinks about the food and drink in our lives. The Report examines regional attitudes and trends around various issues, comparing remain-voting London with the North East and North Wales, two places Brexit was strongly supported.

Bradley Stacey, July 17th 2017

AI. What it is. What it isn't. And why it matters.

Bray Leino's Technology Lead explains why the growth of Artificial Intelligence means we're facing a second computing revolution.

Sam Crocker, digital director, Bray Leino, June 19th 2017

Innovating the everyday

How do businesses become good at innovating? Sam Crocker was asked this at a conference recently. Here's his response, via a liberal use of sporting analogy...

Bray Leino, January 20th 2017

How context affects taste

Taste is a crucial factor in consumer purchase decisions.

But taste is also subjective; and we can use behavioural psychology to influence how consumers experience it.

This means marketing can make your product taste better. We call it The Goldilocks Effect.

Bray Leino, March 10th 2016

Get value from festival sponsorship

Festivals are tricky; people aren't naturally receptive to brand marketing in this environment, but with subtlety, honesty and creativity, you can become part of their festival story.

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