Core disciplines: Advertising/Creative, Brand strategy, Integrated marketing

Thought pieces

Atomic London, July 24th 2018

The failing retailers need to act like service brands

Is this just the beginning of the end for High Street retailers or a final wake up call for them to think and behave differently?, May 2nd 2018

Relocation, relocation, relocation

In this report we take a look at the current state of physical retail. We identify the significant changes progressing in the industry and determine how brands are best equipping themselves for the new world of retail on their doorsteps.

Jack Williams, October 24th 2017

The Soft Drinks Market is Getting an Adult Makeover

In this short Atomic report we explore some of the trends
happening in the soft drinks category leading and driving this redefinition of a category which has matured well beyond being the treat beverage for kids or the reluctant substitute for the designated driver.

Jack Williams, October 24th 2017

Beer Market Research Report

In this short report, we take a look at the beer industry. An industry in decline with traditional brands losing market share and total beer volume being down 2.4%. In the complete opposite, craft beer is dominant in the category with volume up 18.8%.

Dave Henderson, May 31st 2017

How to Use the Most Powerful Medium in the World. Print

Despite the ever-increasing march of digital advertising and important changes in media consumption in recent years, consumers continue to have most trust in advertising in magazines, newspapers and posters.
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