Core disciplines: Advertising/Creative, Brand strategy, Integrated marketing

Thought pieces

Jack Williams, October 24th 2017

The Soft Drinks Market is Getting an Adult Makeover

In this short Atomic report we explore some of the trends
happening in the soft drinks category leading and driving this redefinition of a category which has matured well beyond being the treat beverage for kids or the reluctant substitute for the designated driver.

Jack Williams, October 24th 2017

Beer Market Research Report

In this short report, we take a look at the beer industry. An industry in decline with traditional brands losing market share and total beer volume being down 2.4%. In the complete opposite, craft beer is dominant in the category with volume up 18.8%.

Dave Henderson, May 31st 2017

How to Use the Most Powerful Medium in the World. Print

Despite the ever-increasing march of digital advertising and important changes in media consumption in recent years, consumers continue to have most trust in advertising in magazines, newspapers and posters.

Dave Henderson, March 29th 2017

Short but sweet

It is tough writing an idea that fits into 30 seconds, as every advertising copywriter will tell you. But in this industry there is a darkened alley that is an even tougher, more forbidding test of the creative arts. Welcome to the world of the TV sponsorship "ident".

Becky Tanner-Rolf, March 29th 2017

Can Robots Crash the Creative Party?

Jon Goulding joins the panel 'Can Robots Crash the Creative Party?' at Advertising Week Europe to discuss the use of AI in creative agencies.
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