Live & Breathe

Core disciplines: Brand Activation, Integrated marketing

Thought pieces

Shereen Al Auzairy & Adele Booth, May 22nd 2018

Chasing Status: Keeping Up With The Changing Definition Of Premium

Popping bottles, cruising in flash cars and toting expensive handbags (with six month-plus waiting lists)…no, it’s not an episode of beloved Noughties MTV show, Cribs. It’s how (until fairly recently) we’ve all thought about ‘premium’ products and experiences.

Shereen Al Auzairy & Adele Booth, March 1st 2018

Two Key Ways To Sell Smart, Smarter

You’d think a category called smart home, would sell itself. And yet…

One in three consumers remain on the fence about the smart home revolution.

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