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Live & Breathe

Core disciplines: Brand Activation, Integrated marketing

Thought pieces

Jack Williams, April 26th 2017

Growing up & getting responsible

We’re currently in the year of the movement and everyone is standing for something. Brands know that they can no longer operate as huge conglomerates that eat up energy, rainforests and unethical habits.

Jack Williams, April 19th 2017

Be a chef not a waiter!

Our point, is merely that we live in a highly specialised world. A world of verticals and niche markets. A world of consultants and specialists. We’ve moved away from the ‘jack of all trades’ mentality and embraced an ‘inch wide, mile deep’ methodology. In short, people want to hire an expert.

Live & Breathe, April 10th 2017

Virtual Reality & Retail: A love affair or an awkward one-night stand?

You don’t need us to explain the difference between love and cheap thrills, we’ve all been there. You also don’t need us to tell you that technology will disrupt the retail industry. We may as well sit here and tell you the sky is blue, and no one has time for that, plus you’re smarter than that.

Live & Breathe, April 3rd 2017

Omni what now?

In the world of business there are several wanky terms that are chucked around far too much. In the world of retail, omnichannel is one of those business terms that people use with a reckless, and quite frankly irresponsible, abandon.

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