Wonderworks Communications Ltd

Core disciplines: Brand Activation, Brand strategy, Branding / design

Thought pieces

Ivo Majors, October 3rd 2018

Wonderworks Trend Report : Legal Cannabis

In the last decade legal cannabis has risen to be on the verge of becoming a global mainstream product. As the floodgates of legalisation are set to open, cannabis is offering both an opportunity and a challenge to the alcoholic drinks industry.

Ivo Majors, August 21st 2018

Wonderworks Trend Report : The Rise of the Non-Alcoholic Drinks Revolution

Alcohol is still the UK’s no.1 guilty pleasure. In 2017, 57% of adults aged 16 and over were reported to imbibe. An impressive figure — yet a considerable decline from the 64% reported in 2005.

Ivo Majors, April 26th 2018

Wonderworks Trend Report: The Rise Of Pink Gin

Pink Gin has seen an extraordinary revival in recent years, taking over our bars, hearts and social media feeds along the way. As some of the most influential gin brands launch their own Pink Gin expressions, we set out to investigate what makes this spirit so successful and if it is really here to stay.

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