Wonderworks Communications Ltd

Core disciplines: Brand Activation, Brand strategy, Integrated marketing

Thought pieces

Helen Shepheard-Walwyn, August 2nd 2017

The Science Behind the Wonder

A piece about why marketing is a science - how the brain receives campaigns and brand messaging & how marketers should adopt this into their strategy.

Helen Shepheard-Walwyn, April 27th 2017

The Growth of the Experience Economy

A dive into experiences and how they are being an economy in themselves

Helen Shepheard-Walwyn, March 28th 2017

How to bring marketing into 2017 – go back to basics

An insight piece into the relationship between strategy and tactics, and how the two play very important but different roles in a campaign.

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