Core disciplines: Brand Activation, Corporate communications, Events, Experiential marketing

Thought pieces

Rob Brazier, March 5th 2018

How can behavioural economics help you design an exhibition stand?

When it comes to designing your event stand, the competition is fierce. Applying the foundational ideas of behavioural economics can help you develop a more systematic approach to engaging with visitors.

Kate Denny, February 8th 2018

5 signs you need an event agency

How do you measure event success? For many event organisers, the metric is growth: ensuring that future events have more exhibitors, more sponsors, more delegates, a greater square footage and, of course, more revenue.

Kate Denny, December 18th 2017

The connected event: How the IoT and AI will disrupt events

The Internet of Things (IoT) is going to change event management forever. That’s not hyperbole. The capacity to connect appliances and devices is bound to have an enormous impact on the logistics, planning and execution of large events.

Paul Denny, December 17th 2017

7 event lessons from Mobile World Congress

Every February, the top players in the world of mobile technology arrive in their hordes at the Fira Gran Via in Barcelona to attend Mobile World Congress (MWC). The venue is packed to the rafters with the world’s largest mobile companies, world class speakers and bleeding edge innovations.

Kate Denny, December 16th 2017

10 trends that will define events in 2018

As the New Year looms, it’s a time to reflect on the successes and challenges of the last 12 months, but also to look forward and ponder what 2018 might have in store for the events world.
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