Core disciplines: Brand Activation, Corporate communications, Events, Experiential marketing

Thought pieces

Rob Brazier, June 11th 2018

The next 30 years of exhibitions and events

Since Rapiergroup started out in 1988, we’ve seen fads come and go, experiential design and technological integration rise and rise, and every aspect of the event experience become interconnected. We’ve seen Generation X give way to the much-discussed Millennials and sustainability become serious business.

Rob Brazier, March 5th 2018

How can behavioural economics help you design an exhibition stand?

When it comes to designing your event stand, the competition is fierce. Applying the foundational ideas of behavioural economics can help you develop a more systematic approach to engaging with visitors.

Kate Denny, February 8th 2018

5 signs you need an event agency

How do you measure event success? For many event organisers, the metric is growth: ensuring that future events have more exhibitors, more sponsors, more delegates, a greater square footage and, of course, more revenue.

Kate Denny, December 18th 2017

The connected event: How the IoT and AI will disrupt events

The Internet of Things (IoT) is going to change event management forever. That’s not hyperbole. The capacity to connect appliances and devices is bound to have an enormous impact on the logistics, planning and execution of large events.

Paul Denny, December 17th 2017

7 event lessons from Mobile World Congress

Every February, the top players in the world of mobile technology arrive in their hordes at the Fira Gran Via in Barcelona to attend Mobile World Congress (MWC). The venue is packed to the rafters with the world’s largest mobile companies, world class speakers and bleeding edge innovations.
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