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Rapiergroup

Core disciplines: Brand Activation, Corporate communications, Events, Experiential marketing

Thought pieces

Kate Denny, December 18th 2017

The connected event: How the IoT and AI will disrupt events

The Internet of Things (IoT) is going to change event management forever. That’s not hyperbole. The capacity to connect appliances and devices is bound to have an enormous impact on the logistics, planning and execution of large events.

Paul Denny, December 17th 2017

7 event lessons from Mobile World Congress

Every February, the top players in the world of mobile technology arrive in their hordes at the Fira Gran Via in Barcelona to attend Mobile World Congress (MWC). The venue is packed to the rafters with the world’s largest mobile companies, world class speakers and bleeding edge innovations.

Kate Denny, December 16th 2017

10 trends that will define events in 2018

As the New Year looms, it’s a time to reflect on the successes and challenges of the last 12 months, but also to look forward and ponder what 2018 might have in store for the events world.

Kate Denny, December 15th 2017

Event gifts and giveaways: 7 ideas to make a lasting impression

If you’ve been to any events this year, you’ve likely come away with a tote bag full of branded goodies of all shapes and sizes. In fact, up to 90% of exhibitors give away some form of promotional gift at any given event.

Rob Brazier, November 13th 2017

Culture shock: 6 HUGE mistakes US firms make when exhibiting in the UK

We may share many of the same cultural references, the same language (almost) and the same affinity for producing shock results at the polling station, but scratch beneath the surface and the US and UK are as different as Las Vegas and Blackpool.
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