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Core disciplines: Brand strategy, Branding / design, Innovation/NPD/Service Design

Thought pieces

Stuart Eggleston, January 4th 2018

Let's design brand experiences...

Let's design brand experiences, not just create new buzzwords like 'Unbranding'

Jon Tipple, December 27th 2017

Losing sight of why...

Losing sight of why: the fairtrade label debacle

FutureBrand, November 17th 2017

The Future of Alcohol

The Future of Alcohol examines six consumer macro trends and their underlying drivers that we strongly believe will shape the future of alcoholic beverage brands.

futurebrand.com/the-future-of-alcohol

FutureBrand, July 21st 2016

The FutureBrand Index 2016

The FutureBrand Index is a global perception study of the PwC Global Top 100 Companies by market capitalization.

Now in its third year, the Index offers the only rigorous assessment of how future proof the world’s 100 most prominent companies are.

fbi.futurebrand.com

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