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MC&C

Core disciplines: Digital, Media planning & buying

Thought pieces

Priya Datta, Head of Social, MC&C, January 17th 2018

Facebook Algorithm Updates

Over the next few months, Facebook will gradually introduce updates to the News Feed. Facebook's algorithm will put more weight on interactions with friends and users will see less organic content from businesses, brands and publishers.

Jeremy Horne, Analytics Lead at Muse, Part of the MC&C Group, November 1st 2017

The power of predictive analytics in marketing to answer the big questions in every marketers' in tray.

You've probably heard a lot about predictive analytics - you may have read that they can be used to predict wine vintages from frost conditions or predict which team is going to win the football league. But do you know how predictive analytics can make the role of marketers much easier?

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