Dragon Rouge

Core disciplines: Brand Activation, Brand strategy, Branding / design, Innovation/NPD/Service Design

Key people

Kate  Waddell
Kate Waddell LinkedIn
Global Insight & Innovation Director

Kate has a rich knowledge of consumer trends and how brands are driving them and responding to them. Her experience spans strategy, innovation and research across most sectors from confectionery to charity, grocery multiples to petrochemicals, travel to pharmaceuticals. 

Whilst at Dragon Rouge, her clients have included Sainsbury’s, Jacobs, B&Q, Diageo, Heineken and Arla. Before that she headed up the consumer offer at Brandsmiths and was an Associate Director at Interbrand.

James Byrne
James Byrne LinkedIn
Growth & Reputation Director

James entered the world of branding and design at Claessens International, combining business development with account management for premium drinks and food clients. James gained experience leading business development in the wider FMCG sector with bluemarlin and rounded out his expertise by leading business development in corporate branding for Saffron, established by Wally Olins.

At Dragon Rouge, James is in charge of all marketing, business development, communications, and content for Dragon Rouge in London.

Joe Hale
Joe Hale LinkedIn
CEO, London

Joe is the Managing Director of Dragon Rouge London. He has over 15 years experience in brand strategy and marketing communications and has led significant rebrand and positioning projects for global clients such as Rio Tinto, M&S, eBay, InterContinental Hotels Group, Hempel and AkzoNobel. 

He is a member of the Marketing Society and a frequent speaker at specialist industry and sector conferences. His experience and passion for all things digital means he brings a fresh perspective to our work. 


Dorothy MacKenzie
Dorothy MacKenzie LinkedIn

Dorothy is usually to be found talking and working with clients in their offices, discussing ideas and solutions with the teams at Dragon Rouge or helping to guide and develop the agency’s talent. She also finds time to speak at conferences and explore and write about the top issues brands face.

Dorothy’s particular focus of interest is integrating sustainability into brands, something she’s championed since the outset. Dorothy is a Non Executive Director to the Board of the Carbon Trust.

David Beare
David Beare LinkedIn
Creative Director

David is a hybrid creative director and creative strategist with a proven record of success in branded content, 360 brand activations and branded experiences. With a real drive to “create generously,” he champions initiatives like Dragon Rouge’s bi-annual seminars.

Some of David’s notable projects include work for SWIFT, Osborne Clarke, MacMillan, and many others.

Becky King
Becky King LinkedIn
Creative Director

Becky is a strategic creative director who enjoys the challenge of building and bringing to life complex brands, across the full brand experience.

Rosie Brodhurst-Hooper
Rosie Brodhurst-Hooper LinkedIn
Associate Director, Consumer Brands

Rosie has been helping brands plan ahead for the last ten years, and loves to simplify through rigorous and extensive exploration.

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