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Mother London

Core disciplines: Advertising/Creative, Integrated marketing

Key people

Katie Mackay
Katie Mackay
Partner & Head of Strategy

Having cut her teeth on British Army Recruitment and Cadbury Crème Egg for four years at Publicis, Katie left to join Mother in 2008. Nine years on, as Head of Strategy, Katie has been behind some of our most celebrated and effective campaigns. Currently running the IKEA, Diageo and innocent business out of our London office, Katie has also helped us feel good with Boots; fall-in love with Match.com; and enjoy a drink (responsibly) with Smirnoff and Beck’s. 

In her time at Mother, Katie has also focused upon planning for good, having spearheaded Mother’s Feminism initiatives Project Bush, Make Them Pay, and most recently #FreetheFeed, which set out to challenge the taboos that surround breastfeeding in public, and to dispel the judgement that mothers often feel.

Katie is the Deputy Chair of the APG Awards. She also sits on the UK Effies Awards Committee and is part of the IPA Talent Leadership Group.

Chris Gallery
Chris Gallery
Partner & Head of Strategy

Chris has been Joint Head of Strategy at Mother for the last 3 years. He started his life in advertising 15 years ago, working at TBWA in Dublin on the McDonald’s and Sony Playstation accounts, before moving to London to work on MasterCard and Xbox at McCann Erickson.

Over the last 8 years, Chris has been the strategic leadership behind some of Mother's most culturally impactful and effective campaigns, for clients that include Stella Artois, Unilever, MoneySuperMarket, Powerade, The Post Office and Chipotle. He has also spearheaded Mother's recent new business successes, welcoming KFC and Nokia to the Mother family.

Chris was appointed Mother's joint Head of Strategy in 2014, alongside Katie Mackay. He is a Euro Effie Grand Prix and APG Grand Prix winner. In 2017, Chris and Katie ranked among the top 3 Planners in the UK, according to Campaign Magazine.

 

Ana  Balarin
Ana Balarin
Partner & Executive Creative Director

Ana started her career at Mother in 2007 as an intern. Over the last 10 years, Ana has risen rapidly through the agency's creative ranks and in 2015, alongside her partner Hermeti Balarin, was appointed as Mother’s first ever Executive Creative Director in its 21 year history.

During her time at the agency, Ana has created culturally impactful work for all of the agency's major clients, including Boots, IKEA and Coca-Cola. Before being appointed ECD, Ana acted as a global creative director for Stella Artois. Under her watch, the brand produced populist and award-winning work, including for Stella Artois Cidre 'C'est Cidre' and Stella's sponsorship of Wimbledon. Together, Ana and Hermeti oversee all of Mother's creative output, including IKEA's much lauded 'The Wonderful Everyday' work, which saw the brand named 2016's Creative Marketer of the Year by Campaign Magazine.

In 2017, Ana and Hermeti ranked amongst the top 3 creative leaders in the UK according to Campaign magazine. 

Hermeti Balarin
Hermeti Balarin
Partner & Executive Creative Director

Hermeti started his career at Mother London in 2007 as an intern. Over the last 10 years, he and his partner Ana Balarin have risen rapidly through Mother’s ranks, becoming the agency's first ever Executive Creative Directors in 2015. Together, Ana and Hermeti oversee all of Mother's creative output for clients including IKEA, Stella Artois and KFC. Hermeti was also an Executive Producer on Tribeca's 2017 Best Documentary Short Winner 'The Good Fight'. 

Previous to becoming ECD, Hermeti was a Global Creative Director on Stella Artois and also part of the lead team behind Coca-Cola’s Olympic Games campaign, which ran in over 100 countries around the globe.

Ana and Hermeti also work to ensure Mother uses its creative powers for good, steering projects like rebranding the agency to Grandmother for Age UK, and breaking down taboos around breastfeeding in public with #FreetheFeed.

In 2017, Hermeti and Ana ranked amongst the top 3 creative leaders in the UK, according to Campaign Magazine.

Robert  Saville
Robert Saville
Founding Creative Partner

Robert started his career as a runner, worked his way up to become an Account Director, switched to copywriting and then became a Creative Director in 1994. From here, he went on to make some of the most iconic work of the 90s, including spots for John Smith’s and Supernoodle. Robert started Mother round a kitchen table in 1996. Since then, Mother has done its damnedest to evade being defined as an ‘advertising agency’. By keeping Mother fiercely independent, Robert and the founding partners Mark Waites, Andy Medd and Matt Clark have maintained the sanctity of the agency’s brand and its principles, and ensured its position as one of the wold’s most respected independent creative companies. 21 years on, Mother is now a family of over 300 people across three continents, with offices in London, New York, Los Angeles and Buenos Aires, and a client list including Unilever, Target, KFC, IKEA, Stella Artois and MoneySuperMarket. Mother is Campaign Magazine’s Agency of the Decade.

Michael Wall
Michael Wall
Global CEO

Michael joined Mother in September 2015 as the agency’s first Global CEO and oversees its network of offices across London, New York, Los Angeles and Buenos Aires. In this role, Michael continues to develop Mother’s unique offering and its portfolio of ambitious clients on a global scale, all whilst maintaining the agency’s fierce independence and standards of creative excellence. Previously Global CEO of Lowe and Partners, Michael had spent the previous 6 years returning the network to growth and overseeing the development of international clients including VW SEAT and Unilever. Lowe and Partners is now ranked in the top ten Creative Networks by Cannes Lions and the top five in the Global Effie Index for Effectiveness. Michael was also a founding partner of Fallon London, and helped to launch and develop the Fallon brand and business into one of the most admired agencies in the world, with work for clients such as VW’s Skoda, Sony Consumer Electronics, Cadbury and France Telecom’s Orange.


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