Core disciplines: Advertising/Creative, Brand strategy, Integrated marketing

Key people

Mark Roalfe
Mark Roalfe LinkedIn

Mark founded the agency, which was acquired by Y&R in 2000, in 1993 and in April 2005 became our Chairman. He plays an integral role in some of our key accounts, such as BBC, Danone and Colgate. He is very much at the core of who we are today and works by his philosophy of ‘work hard and be nice’.

Mark is responsible for some of the UK’s standout creative over the agency’s history on clients spanning M&S, Virgin, Vodafone and the BBC, and is accountable for winning many creative and effectiveness awards across the D&AD's, Cannes, Promax, and Marketing Society.


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