Core disciplines: Advertising/Creative, Brand strategy, Branding / design, Integrated marketing

One of the Top 30 most viewed agencies for 2016

Key people

Roger Hart
Roger Hart LinkedIn

Calm-under-pressure, authoritative, entrepreneurial – our unflappable pilot

Roger has 25 years’ experience working across marketing and business consulting on both the client and agency side. He’s a natural entrepreneur and leader, having founded a number of businesses and led others to commercial success. He’s also managed a number of large-scale transformation projects for clients like HSBC and Shell.

Last but not least, he’s the dynamo and CEO of Aesop Group.

Edward Woodcock
Edward Woodcock LinkedIn
Director of Narrative

Unassuming, thoughtful, provocative - our narrative guru

Ed has over 15 years’ experience in brand strategy and advertising, helping some of the world’s most influential organisations, such as Boeing, Squire Patton Boggs, and HSBC. But it was his MA in Creative Writing that inspired him to invent our narrative approach.

He’s passionate about the idea that business leadership is as much performance as science

Jim Paterson
Jim Paterson LinkedIn
Commercial Director

Jim has over 25 years’ experience in financial and commercial management for marketing agencies.

After working for pioneering strategic marketing agency the Michael Peters Group in the USA and Canada, he moved to the UK where he acted as European Commercial Director of The Marketing Store. Jim then took worldwide responsibility for the financial, legal and tax affairs of Blue Marlin as Group Commercial Director.

Jim is also a founding partner of the UK franchise of Product of the Year, which awards innovative products from top blue-chip companies such as Unilever, Reckitt Benckiser, P&G and L’Oreal.

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