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eatbigfish

Core disciplines: Brand strategy, Innovation/NPD/Service Design

Key people

Adam  Morgan
Adam Morgan
Partner & Founder

Adam Morgan is the highly respected author of Eating The Big Fish: How Challenger Brands can compete against Brand Leaders, a seminal work in the world of branding. It not only coined the phrase Challenger Brand, but outlined a process for doing more with less whose principles have been widely praised and much imitated around the world.

Hugh Derrick
Hugh Derrick
Partner - UK and EMEA

Hugh joined eatbigfish in January 2001 and along with Adam Morgan, the founder of eatbigfish, leads our Challenger practice in the London office. His category experience is wide and includes the following sectors FMCG, Sports Marketing, Soft Drinks, Alcohol, Cars, Technology, Financial Services, Video Games, Retail, and Government related projects.

Mark Barden
Mark Barden
Partner - West Coast

Mark Barden is our lead partner on the west coast, and his driving business obsession is understanding how Challengers outwit Market Leaders and sharing that learning across the Challenger community.

Chad Dick
Chad Dick
Partner - East Coast

After 15 years of building, managing and creating Challenger brands inside large global companies, Chad challenged the conventional corporate career path in 2007 and joined eatbigfish – the quintessential entrepreneurial and Challenger organization – as East Coast partner based in the NYC area.

Brett  Donahay
Brett Donahay
Strategy Director

Brett joined eatbigfish in January 2009, and has expertise in brand building, portfolio strategy, innovation, product launch and packaging. He has worked extensively across Europe, North America, Latin America, Africa and Australasia across a variety of categories including Alcohol, finance, FMCG, pharmaceutical, and automotive.

Nick  Geoghegan
Nick Geoghegan
Strategy Director

Nick joined eatbigfish in November 2010, and has since been based in the London office running a wide range of consultancy projects. His recent clients include Royal Caribbean Cruises, Money Supermarket and Virgin.

Ben  Cooper
Ben Cooper
Senior Strategist

Ben joined eatbigfish as a Senior Strategist in February 2016, having spent the previous 8 years in UK planning roles at media agencies including OMD UK and Mindshare. Ben is also a Marketing Academy alumni 2015. 

Emily Horswell
Emily Horswell
Strategist

Emily joined eatbigfish in 2015 and began working alongside our Partners and Strategy Directors to deliver client workshops. Overall, she has experience working with finance, FMCG, haircare, pharmaceuticals and hospitality brands.

Toby  Brown
Toby Brown
Strategist

With over seven years experience of Challenger thinking, Toby has spend the last couple working with brands across a broad range of categories, from spirits and FMCGs to pharmaceuticals and charities.

Cecelia Hund
Cecelia Hund
Strategist

Cecelia joined eatbigfish in March 2016, from a creative agency account planning background. She draws on her experience working with brands in the automotive, food and beverage, telecommunications, broadcasting and insurance sectors.


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