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Droga5

Core disciplines: Advertising/Creative, Digital

Key people

Bill  Scott
Bill Scott
CEO

Bill joined the Droga5 London office in November 2015.  

He arrived from Grey London (part of the Grey Global Group), where he was Group Managing Director - overseeing the operations of the London office and a number of global & domestic clients. Most significantly he directed the Volvo global pitch win - overseeing a transition across 34 markets.  His EMEA experience includes working on Magrabi Optical wear.

Prior to Grey, Bill was at BBH for 13 years, where he was Client Services Director and Managing Partner. His client portfolio experience includes - Audi UK, Unilever (Axe), Associated Newspapers, Gordon's gin and Waitrose. 

He also did a 2 year stint in BBH Singapore, where he ran the Johnnie Walker business across Asia.

Out of work Bill is a keen Chelsea FC fan, and has enjoyed taking his kids to Wadi Water world! 

David Kolbusz
David Kolbusz
Chief Creative Officer

David joined the Droga5 London office in November 2015.

He arrived form Wieden + Kennedy New York where he was the Executive Creative Director overseeing the creative department and partnering with the Managing Director to run the 250 strong office. During his time there he helped raise the creative profile of the agency, doing brand-building work for the likes of GAP, Delta Airlines, Southern Comfort, Nike Brand Jordan, and Squarespace.

Prior to WKNY, he was the Deputy Executive Creative Director at BBH London where he helped oversee the creative department and ran the Axe/Lynx Global account along with The Guardian, creating The Three Little Pigs work which was the UK's most awarded campaign in 2012.

Along with stints at Goodby, Silverstein, and Partners San Francisco, Mother London, and TBWA, he combines a global scope with strategic rigour and a passion for making brands famous.

Dylan Williams
Dylan Williams
Chief Strategy Officer

Upon graduation from LSE, Dylan spent his formative decade as a strategist at Bartle Bogle Hegarty. After helping a furry yellow puppet steer Levi’s through the ‘Denim Apocalypse’ of 1998 he was promoted to the BBH board as its youngest ever director and shareholder. While at BBH he also worked across both London and NY on most of the agency’s portfolio including Barclays, Unilever, Audi and Johnnie Walker.

In 2004 he signed for Mother where he became Chief Strategic Officer and a Partner in the company. In his ten years on Redchurch Street the agency doubled in size, made its first movie and graphic novel, and won Campaign magazine’s ‘Agency of The Decade’. Clients included Orange Telecom, Egg, Coca Cola, and Stella Artois. When the APG added the prestigious ‘Worlds Best Strategic Agency’ to the list of accolades, Dylan was voted the no.1 strategist in the industry.

Dylan joined Publicis WorldWide as Global CSO in 2014. In his 18 months at the helm he worked on multiple accounts (including UBS and Citibank) and launched The Drugstore, where the monthly Meet The Makers events regularly featured Fintechs. 

Dylan joined Droga5 London as a Partner and CSO at the beginning of April 2016 to form a new management team alongside old work buddies Bill Scott and David Kolbusz.

Toto Ellis
Toto Ellis
Head of Brand Strategy

Toto has a varied & expansive range of planning experience covering everything from shopper marketing & CRM to brand planning and board-level product innovation. This perspective leads him to obsess over brands having a purpose and role in peoples’ lives (rather than just a message) and then driving that purpose across the relevant spaces in the cultural canvas for brands, not simply bought space.

Over a decade at TBWA (and in two offices), he led strategy for brands including Four Seasons, Adidas, Absolut, EA, PlayStation, Jameson & Nissan/Infiniti, latterly heading up the strategy department of TBWA London. His work includes Cannes-winning and Effie-winning campaigns & product launches.

He moved to Droga5 in 2013 to continue Droga5’s quest to add to society and not to further pollute the world of advertising, in service of the business problems of our brands. He currently leads strategy across all the Agency’s clients.

Amy Garrett
Amy Garrett
Head of Client Development

Amy’s career started at Square One, a small design house in Clapham, South London. She was 17. A mere child. But even at that early age she knew that she wanted to be part of an agency management team. With that single-minded ambition she began a career path that took in a variety of small to medium sized agencies learning every aspect of the business. From making a quality cup of tea to liaising with clients and running day to day accounts.

Ten years later Amy joined the advertising agency, Mother. Here she spent six years further developing her skills running some of their largest accounts such as Boots, Unilever (PG Tips and Pot Noodle), AB InBev, Mondelez and Comic Relief. She no longer made the tea. It was at this point that Amy was to realise her original ambition and become a member of the management team at the newly formed Droga5 London.

In her role as Head of Client Development she is responsible for all client happiness, primarily the running of a Client Development department, ensuring that work of the very highest standard is created and that it meets the brief, exceeds expectations and is on time and on budget.

Chris Watling
Chris Watling
Head of Production

Chris joined the Droga5 London office in July 2016.

Prior to this Chris spent 10 years at BBH London, first as an Account Manager, then as a TV Producer and finally as Managing Director of BBH’s new content unit, Black Sheep Studios. 

During his time he worked on multiple award-winning campaigns across the client roster including Axe, The Guardian, Audi, Weetabix, Barnados and British Airways. He also produced the critically-acclaimed short film “Home” starring Jack O’Connell which premiered at SXSW 2016 and launched for UNHCR’s Refugee Week.

After a youth spent in England, Hong Kong and Paris, Chris continues to travel extensively, both on shoots, with a backpack and on the occasional epic transcontinental bike trip.

Rick Dodds
Rick Dodds
Executive Creative Director

Rick & Steve have been part of the Droga5 family for over 4 years.

They first joined Droga5 New York back in early 2012, when there was less than 100 people in the agency. Since then the New York office has gone through tremendous success and growth.

During their four years as Creative Directors at D5 NYC, they worked on international campaigns for Puma, Chobani Yoghurt, Under Armour, Dun & Bradstreet, the energy company NRG and launched MLS football club NYC FC.  They also re-launched Strongbow Cider in the USA, creating a series of successful commercials featuring Sir Patrick Stewart, of X-Men and Star Trek fame.

In September 2015, they came back to London to lead the creative floor on a temporary basis. But they fell in love with the people and spirit at D5L and decided to make their move back to English shores a permanent one and became Executive Creative Directors of D5L. In their time here they have created campaigns for Belstaff, Hobbs London, Vita Coco, Radox, and Rustlers. 

Steve Howell
Steve Howell
Executive Creative Director

Rick and Steve have been creative partners for nearly 13 years, having teamed up at university before beginning their professional careers together at Saatchi & Saatchi London. During their time there, they worked on a number of global clients including Diageo (Guinness), Visa, Toyota, NSPCC, The European Tour Golf and T-Mobile, notably creating the T-Mobile ‘Dance’, ‘Sing-along’ and ‘Welcome Back (Heathrow)’ to much international acclaim. 

Integral to their work ethic is having a strong team spirit amongst the people around them.  They enjoy creating a tight relationship with clients, account folks and directors alike, believing that this will always help to deliver the truly great work they constantly strive for.


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