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Droga5

Core disciplines: Advertising/Creative, Digital

Key people

Heather Cuss
Heather Cuss
Bill  Scott
Bill Scott
CEO

Bill joined the Droga5 London office in November 2015.  

He arrived from Grey London (part of the Grey Global Group), where he was Group Managing Director - overseeing the operations of the London office and a number of global & domestic clients. Most significantly he directed the Volvo global pitch win - overseeing a transition across 34 markets.  His EMEA experience includes working on Magrabi Optical wear.

Prior to Grey, Bill was at BBH for 13 years, where he was Client Services Director and Managing Partner. His client portfolio experience includes - Audi UK, Unilever (Axe), Associated Newspapers, Gordon's gin and Waitrose. 

He also did a 2 year stint in BBH Singapore, where he ran the Johnnie Walker business across Asia.

Out of work Bill is a keen Chelsea FC fan, and has enjoyed taking his kids to Wadi Water world! 

David Kolbusz
David Kolbusz
Chief Creative Officer

David joined the Droga5 London office in November 2015.

He arrived form Wieden + Kennedy New York where he was the Executive Creative Director overseeing the creative department and partnering with the Managing Director to run the 250 strong office. During his time there he helped raise the creative profile of the agency, doing brand-building work for the likes of GAP, Delta Airlines, Southern Comfort, Nike Brand Jordan, and Squarespace.

Prior to WKNY, he was the Deputy Executive Creative Director at BBH London where he helped oversee the creative department and ran the Axe/Lynx Global account along with The Guardian, creating The Three Little Pigs work which was the UK's most awarded campaign in 2012.

Along with stints at Goodby, Silverstein, and Partners San Francisco, Mother London, and TBWA, he combines a global scope with strategic rigour and a passion for making brands famous.

Dylan Williams
Dylan Williams
Chief Strategy Officer

Upon graduation from LSE, Dylan spent his formative decade as a strategist at Bartle Bogle Hegarty. After helping a furry yellow puppet steer Levi’s through the ‘Denim Apocalypse’ of 1998 he was promoted to the BBH board as its youngest ever director and shareholder. While at BBH he also worked across both London and NY on most of the agency’s portfolio including Barclays, Unilever, Audi and Johnnie Walker.

In 2004 he signed for Mother where he became Chief Strategic Officer and a Partner in the company. In his ten years on Redchurch Street the agency doubled in size, made its first movie and graphic novel, and won Campaign magazine’s ‘Agency of The Decade’. Clients included Orange Telecom, Egg, Coca Cola, and Stella Artois. When the APG added the prestigious ‘Worlds Best Strategic Agency’ to the list of accolades, Dylan was voted the no.1 strategist in the industry.

Dylan joined Publicis WorldWide as Global CSO in 2014. In his 18 months at the helm he worked on multiple accounts (including UBS and Citibank) and launched The Drugstore, where the monthly Meet The Makers events regularly featured Fintechs. 

Dylan joined Droga5 London as a Partner and CSO at the beginning of April 2016 to form a new management team alongside old work buddies Bill Scott and David Kolbusz.

Chris Watling
Chris Watling
Head of Production

Chris joined the Droga5 London office in July 2016.

Prior to this Chris spent 10 years at BBH London, first as an Account Manager, then as a TV Producer and finally as Managing Director of BBH’s new content unit, Black Sheep Studios. 

During his time he worked on multiple award-winning campaigns across the client roster including Axe, The Guardian, Audi, Weetabix, Barnados and British Airways. He also produced the critically-acclaimed short film “Home” starring Jack O’Connell which premiered at SXSW 2016 and launched for UNHCR’s Refugee Week.

After a youth spent in England, Hong Kong and Paris, Chris continues to travel extensively, both on shoots, with a backpack and on the occasional epic transcontinental bike trip.

Steve Howell
Steve Howell
Executive Creative Director

Rick and Steve have been creative partners for nearly 13 years, having teamed up at university before beginning their professional careers together at Saatchi & Saatchi London. During their time there, they worked on a number of global clients including Diageo (Guinness), Visa, Toyota, NSPCC, The European Tour Golf and T-Mobile, notably creating the T-Mobile ‘Dance’, ‘Sing-along’ and ‘Welcome Back (Heathrow)’ to much international acclaim. 

Integral to their work ethic is having a strong team spirit amongst the people around them.  They enjoy creating a tight relationship with clients, account folks and directors alike, believing that this will always help to deliver the truly great work they constantly strive for.


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