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We Are Social

Core disciplines: Advertising/Creative, Creative technology, Digital, Social

One of the Top 30 most viewed agencies for 2017

Key people

Nathan McDonald
Nathan McDonald LinkedIn
Co-Founder

Nathan McDonald is Global Managing Partner and co-founder of We Are Social, the world's biggest specialist social media agency with a team of more than 500 globally. Founded in 2008, it now has offices in New York, London, Paris, Milan, Munich, Berlin, Singapore, Shanghai, Beijing and Sydney, working with brands like Heinz, Mondelez, Heineken, Expedia, Beats By Dre, Jaguar and Lenovo on local, regional and global projects.

Prior to founding We Are Social, Nathan’s experience spanned editorial, content production and digital marketing, at agencies including Tribal DDB and MRM Worldwide.

Jim Coleman
Jim Coleman LinkedIn
UK CEO

Jim Coleman is the UK CEO of We Are Social, the world's leading social media agency. He has grown the London office to 155 people and in the last year has won new clients such Audi, Ballantine’s, HSBC and Lenovo.

We Are Social has also picked up numerous awards for its work with brands like adidas and YouTube, with recognition from the likes of Cannes Lions, The Webbys, Lovies and more.

Under Jim’s leadership, We Are Social has become one of the world’s most respected agencies for creativity and strategy in social. He is also a key part of We Are Social's global leadership, helping to accelerate the agency's mission to put social thinking at the centre of marketing.

Alistair  Campbell
Alistair Campbell LinkedIn
Executive Creative Director

Alistair Campbell is executive creative director for global social media agency We Are Social. Previously creative director for Guardian Labs, Alistair leads the agency’s creative vision and oversees the creative direction across its biggest clients including adidas, Netflix, Google, HSBC and Audi.

Lucy Doubleday
Lucy Doubleday LinkedIn
Managing Partner

As Managing Partner at We Are Social, Lucy is responsible for overseeing all operations of the agency. Since joining the London business in 2013 she has operationalised the agency to enable it to grow to a team of 160+ people. 

Lucy has 18 years experience at some of the UK’s top creative agencies. Her career has mapped the emergence of a new age in marketing and has included sectors as diverse as tourism, sport, electronics and alcohol. She has worked with some of the world’s biggest brands including Sony, Rimmel, Tourism Ireland and the Football Association.

Mobbie Nazir
Mobbie Nazir LinkedIn
Chief Strategy Officer

Mobbie is a highly experienced digital and marketing strategy specialist, working with global brands for over 14 years. As Chief Strategy Officer at global agency We Are Social she oversees social strategies for clients such as Google, HSBC, Mondelz and Tesco with a focus on championing the role of social thinking to drive business value.

Previously at Digitas, Fishburn Hedges and JWT she has a background which spans digital, PR, advertising, and social media channels and a passion for developing integrated brand planning approaches.

Elie Adamson
Elie Adamson LinkedIn
Head of Client Services

Elie is responsible for We Are Social’s relationships with high profile brands including Google, Netflix, Audi and adidas. Her focus is ensuring we create high profile, high impact campaigns built on the foundations of social thinking.

Elie has over 20 years experience in the marketing world. Before joining We Are Social, Elie was group account director at innovation company AKQA.  Her experience spans a large number of sectors and clients including Royal Navy, Fiat, Unilever, Lancome and Xbox. Over the last few years at AKQA, Elie has focused on securing and building key pillar accounts for the agency, most notably Google+ and Mondelez.


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