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ZAK

Core disciplines: Advertising/Creative, Branded content, Integrated marketing

Key people

Joanna Davies
Joanna Davies
Chief Executive Officer

 

Joanna is CEO + Founder of ZAK, an independent creative agency with a singular focus: we generate big brand ideas that engage under 30s. ZAK is New Balance’s lead creative agency for Football. Other clients include the BBC, the Wellcome Trust, Vodafone Afrimax and War Child. It’s Joanna’s role to drive ZAK forward and future proof the business. As an entrepreneurial rule breaker, she drives continuous improvement by challenging and developing the offer, hiring the best talent, and is ultimately responsible for staff and client satisfaction.
 

Ambitious and self starting by nature, Joanna started life working for two brothers who were leaders in business across their investments in the property, tech and leisure sectors. By 25 Joanna was Head of Group Marketing for a major pub company and by 29 Joanna had set up her first business, a marketing consultancy turning around underperforming businesses and brands.

Matt Bennett
Matt Bennett
Chief Creative Officer

 

As Chief Creative Officer, Matt is responsible for driving forward the creative output of the agency and creative strategy for brands striving for change. Matt was ZAK’s creative lead launching New Balance Football into the global market, and has overseen its growth as a global player alongside Puma, Nike and Adidas. Under Matt’s creative leadership, ZAK has since worked with global clients across most consumer lifestyle categories, including New Balance, Reebok, Vodafone, L’Oréal, Magners Cider, Bacardi Brown Forman Brands and Heineken Brands.

 

Starting his career as a designer specialising in branding and typography he has worked in various agency roles and disciplines throughout his career. He now has over 24 years’ experience in the creative industry across advertising, comms, brand strategy and design. Matt has always felt there is a need for more challenging insight and bolder creative thinking from both clients and agencies to increase commercial returns for brands.

Alison Springham
Alison Springham
Chief Financial Officer

 

As Chief Financial Officer at ZAK, Alison’s role is to provide strategic insight, knowledge, intuition and formulaic information to support the board in its structure, development and wellbeing of the company. Her experience encompasses board support and mentoring; exit planning for entrepreneur shareholders as well as remuneration packages and incentive plans to support retention of senior personnel. She works closely with Joanna to facilitate ZAK’s ambitious plans from both an operational and financial perspective.

 

With 20+ years’ experience of working with successful award winning SME businesses, much of Alison’s experience lies within helping these companies focus on sustainable growth, profitability, and both staff and client retention.  Her roster of clients all live within the Marketing, Creative and Digital sectors and all have the common factor of being “people businesses”

Tom Ellis-Jones
Tom Ellis-Jones
Chief Client Officer

 

Tom joined ZAK in October 2013 and has responsibility for leading and developing all the agency’s clients. With his Client Services team, he prides himself on building long-standing client relationships and delivering outstanding service.

 

Previously, Tom was Business Director at adam&eve/DDB where he ran the Unilever business relaunching Flora with a multi-million-pound integrated campaign. Across his 15 years in the business, working across both big network agencies as well as small independents, Tom has worked on some of the UKs best-known brands including the Financial Times, John Lewis, Kwik Fit, Nestle and Wrigley’s as well as public sector campaigns for the Department of Health.

Erica Pew
Erica Pew
Head of Hustle

 

Erica joined ZAK in July 2017 and has responsibility for driving new business by using her ability to devise and execute strategies to win target clients.

Ben Carter
Ben Carter
Finance Director

 

As Finance Director, Ben oversees all operational functions at ZAK covering finance, IT and HR. He provides key commercial insight for the board team’s strategic business decisions. Ben works closely with the client services team to provide commercial insight and ensure client accounts run profitably. Ben runs ZAKademy, our internal training program, giving staff a platform for continual professional development.

 

Ben has over 15 years’ experience working in the finance department of agencies such as Wieden + Kennedy, Wunderman + Isobel across brands including Diageo, Mini, Ford, Vodafone and Honda. His passion lies in helping businesses grow + the unique challenges that this brings to a company.


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