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isobel

Core disciplines: Advertising/Creative

Key people

Paul Houlding
Paul Houlding
Managing Partner

Paul is our Managing Partner. Before founding isobel in 2003, he’d been Board Account Director at Saatchi & Saatchi and a partner at Banks Hoggins O’Shea.

Steve Hastings
Steve Hastings
Planning Partner

Steve is a regular speaker on the conference circuit and has won two coveted IPA effectiveness awards for Waitrose and Bluewater.

Rob Fletcher
Rob Fletcher
Creative Partner

After beginning his career as an Art Director at Gold Greenlees Trott at the tender age of 18, Rob has been a regular winner of national and international advertising awards and has judged many as well.

Christi Tronetti
Christi Tronetti
Marketing Director

Christi hails all the way from New York City. She’s worked at Grey and Goodby Silverstein & Partners and has experience with brands like Procter & Gamble, Comcast, heading up the No7 digital account at M&C Saatchi in London.

Jamie Williams
Jamie Williams
Account Partner

After a spell in New York’s film production industry, Jamie cut his teeth at JWT, before spells at DLKW and M&C Saatchi. He joined isobel in 2012 and put on the big boots as our Account Partner. If you need a deal made, he’s the guy to make it.

Lucy Taylor
Lucy Taylor
Account Partner

Lucy comes from Y&R with a wealth of experience, having worked in new business and on brands from TUI and Sony Playstation, to Carphone Warehouse and Sky. 

Sarah Frackowiak
Sarah Frackowiak
Business Director

Sarah joined isobel in 2014 after moving across the pond from Toronto. In Canada she worked at both Grey and john st. on a wide range of clients including War Child, Heinz, and Mitsubishi Motors, for which she won a silver Cannes Lion.

Sarah Sandford
Sarah Sandford
Planning Director

Sarah started out in management consultancy before going into advertising in 2008. At M&C Saatchi she led the award-winning Olympic Delivery Authority campaign before moving to Leo Burnett to work on McDonald’s. She has experience across retail, finance, FMCG and behaviour change campaigns.

Zoheb Raza
Zoheb Raza
Social Media Director

A recent signing, Zoheb joined Isobel in June 2018 having previously worked at bigdog and McCann. Zoheb heads up our Social Media team and over the last decade has produced award winning social strategies and campaigns for a wide range of clients including Harley-Davidson, Quorn Foods, Ella’s Kitchen, Chupa-Chups and Sky Betting and Gaming.

Amy Hansen
Amy Hansen
Head of Production

Amy started out production side in New Zealand starting in reality TV, dramas before moving onto film. She's worked at DDB across clients such as McDonald’s, Volkswagon, Arnott’s and Unilever and Saatchi & Saatchi on Coca Cola, Toyota and DB Breweries.


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