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The One Off

Core disciplines: Brand strategy

Key people

Adam Devey Smith
Adam Devey Smith LinkedIn
Managing Partner

Adam worked as a Strategy and Marketing Director for over 30 years, and is currently Managing Partner for the One Off Group. The agency specialises in brand strategy, campaigns and interiors design working with global brands Nike, Samsung, Walmart and Primark, and now employs over 80 staff in the UK and Asia.

He has worked globally on retail and creative strategies for many leading fashion brands and consumer electronic businesses working through the USA Europe and Asia over a 30 year period.

Adam has worked and presented at events with the Foreign and Commonwealth Office on trade missions to Asia, presented at numerous Global events in brand communication and the future of selling to consumers and is a guest lecturer at Nottingham Trent University on Brand Communication and Retail, examining progressive strategies in brand mapping.

He has led The One Off to have interests in various start-ups including being: a founder of Trillion Fund, a crowdfunding platform for renewable energy; a shareholder in Testdrives2U, an on-line car site and is owner of boutique 2 Rosette restaurant and bar, Amalfi White.

Richard  Collier
Richard Collier LinkedIn
3D Creative Director

With 20 years in the design industry, Richard has a wealth of experience in brand mapping, 3D concept design and development, store build and implementation for leading global brands. 

He has led the Samsung Winning In Store Principles work stream, culminating in a global blueprint for Samsung at Retail, along with working with the global retail team to create a deliver flagships. 

Lee  Draycott
Lee Draycott LinkedIn
2D Creative Partner

Lee has built his reputation within the industry as an image maker who can help brands re-discover their style, and re-connect with consumers.

Lee’s work with Primark was key to helping elevate the brand and increasing sales, and was recognised by The Drum Top 100 UK designers poll where he was voted into 7th  place.

Lee is also accustomed to working with A-list talent, including numerous shoots with Gordon Ramsay.

James  Hanson
James Hanson LinkedIn
Managing Director

Skills: Strategy, planning, research and insights, analysis and measurement,

Disciplines: Retail interior design and build, TTL marketing campaigns, retail communications, brand and identity, packaging, film and motion, photography, e-commerce, web and interactive and exhibitions and events.

Experience: 12 years in the design industry working at top 10 integrated design agencies.

NOS: Re-brand store concept, retail communications, film and motion

Sky: Retail design, digital interactive

EE: Re-brand store concept, retail communications, film and motion

Samsung: TTL marketing campaigns, events, retail design and implementation

Fortnum & Mason: E-commerce front and back end development, photography and digital marketing

Nicorette: ActiveStop web based application development

BAR Honda Formula 1: Visual identity development, merchandising, sponsorship activation events
Dunlop: Brand positioning, visual identity development, sponsorship activation events, exhibitions, and ATL

Su Foster
Su Foster LinkedIn
Client Services Director

Skills: Strategy, planning, research and insights, analysis and measurement,

Disciplines: Retail interiors, Retail graphics, brand and identity, packaging, film and motion, photography, web and exhibitions.

20 years in the design industry working at top 10 integrated design agencies.

B&Q: Store of the Future retail design and POS principles

Go Outdoors: Brand positioning and identity

Samsung: Global in-store principles and roll out, flagship design, retail comms hierarchy, digital POS, product launch

George: POS strategy and design, photography

Barclays: Global HQ design, global film and photography, wealth centres, global signage programme, digital global retail principles.

Rolls-Royce Motor Cars: Brand and product identity, global showroom design and implementation, product photography, brochures.

Bentley Motor Cars: Brand and product identity, global showroom design and implementation.

California Academy of Sciences: Exhibition design and interpretation.

Sally  Smith
Sally Smith LinkedIn
Associate Director - Client Services

Skills: Exceptional client relationship skills, account direction and planning, team mentoring and leadership, development of new business and existing account growth, strategy, research and insights, analysis and measurement.

Disciplines: Retail interiors, Retail graphics, brand and identity, packaging, film and motion, photography, web and exhibitions.

Experience: 20 years in the design industry working at top 10 integrated design agencies.

Client specific:

Primark: re-brand and retail implementation. Ticketing and garment branding; specification and production. Photography. Creation and successful implementation of retail campaign calendar and seasonal campaign material across Europe.

British Army (Capita Recruitment): Redesign of the Army Recruitment Centres, implementation across x7 pilot sites, re-positioning of recruitment proposition, retail and brand guideline.

Nike: office space design and build, brand engagement, website audit and concept design, window design and installation.

Lee Jeans: retail sell in tools and range presenters, staff events and product launches, window campaign design, manufacture and build.

Silver Cross: brand repositioning, development and re-launch, literature design and print, photography and advertising

Hape: packaging design, photography and product ranging and categorisation.

Levi Strauss: retail design and implementation (Europe and USA), manufacture roll-out and graphic print and implementation, photography.

Kohler Bathrooms: brand definition and launch into UK market, literature design and print, photography, set build, advertising, showroom and exhibition stand design and build.

Hush Puppies: Campaign creative, POS print, exhibition design and build, product ticketing and launch event.

Mira Showers: re-brand, new product launches, photography and set build, packaging design and print, exhibition stand design and print.

Hammonds Furniture: re-brand, literature design and print, photography, set build, advertising and POS design and print.


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