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That Lot

Core disciplines: Branded content, Social, Video production

Key people

David Schneider
David Schneider
Creative Director

Best known in the UK as an actor/comedian/writer, David starred in TV shows such as I’m Alan Partridge and movies such as Mission Impossible and 28 Days Later. An avid social media user with over 400,000 followers/likes and counting (not that he’s counting), David’s award-winning credits span social, TV, film and advertising. He has directed 3 series of the sitcom Josh for the BBC and co-wrote the much-praised movie The Death Of Stalin with Armando Iannucci.


David is creative lead for all things video.

David Levin
David Levin
Creative Director

After working as a writer at MTV, and freelance for a number of brands, David's initial foray into social came when he set up a spoof Twitter account for his local pub, @the_dolphin_pub, which attracted a cult following and was named Time Out's 'Best London Twitter'. He was then asked to write and create social content for numerous brands and broadcasters including BBC One's The Voice which broke BBC records for engagement. David specialises in nailing tone of voice and creating shareable ownable social formats, many of which contributed towards some major wins for clients such as making Channel 4 the most viewed UK broadcaster on Facebook.


David is creative lead for content strategy and tone of voice.

David  Beresford
David Beresford
Managing Director

Having worked in the city, for what seemed like a lifetime, David decided to explore his creative ambitions. From studying art, with a focus on ceramic organic creations, he discovered a talent for digital art and hooked up with David Schneider to create satirical content for the Huffington Post. This led to the decision to set up a company offering social content, which with the serendipitous introduction of David Levin gave birth to That Lot. 

As the company has grown David has taken responsibility for all business aspects whilst still doing the very occasional piece of design. He also had a cheese company for a while, but doesn't like to talk about it. 

Barney Worfolk-Smith
Barney Worfolk-Smith
Business Director

Barney Worfolk-Smith is Business Director at That Lot. Having begun his career in digital media sales he moved to entrepreneurial ventures in 2009 as Sales Director of multi channel network, ChannelFlip. There, he successfully grew the revenues and developed the product set from start up to sale to Elisabeth Murdoch's Shine in December 2011. Exiting the business 6 months after sale he became Head of Creative Solutions at Unruly during a period of meteoric growth.

There he evangelised the businesses research products Globally, predominantly advising large FMCG brands on use of research in the creation and distribution of viral video. Simultaneously landing several key projects; uniting best of breed production companies, Unruly distribution and robust research to exec produce viral films. Also, founding a now global events series for clients called 'Meet the Makers'. At That Lot, Barney now leads the business development team, helps guide company direction and acts as senior liaison to clients. 


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