Core disciplines: Advertising/Creative, Branded content, Digital

Key people

Luke Southern
Luke Southern
Managing Director

Luke is Managing Director of DRUM, Omnicom’s award-winning content agency that helps ambitious brands create their own cultural signals; things with real value for people that cut through the clutter.

This ranges from science documentaries, to music videos and full ad breaks reconstructed in LEGO. Effective story telling that not only grows brands, but also contributes something to the culture of our times.

Prior to DRUM, Luke held senior marketing positions at Virgin Media, PlayStation Europe and Sony Music spending the last 17 years or so working at the intersection of brands, entertainment and technology.

In all cases – from launching PlayStation3 to a skeptical audience, kicking a record company’s prized back catalogue into the digital era, creating brand partnerships to make a cable company synonymous with entertainment, not utility and his role today Luke has had success in finding new ways to create, curate and communicate the stories of some of the world’s leading entertainment & consumer brands.

A thought-leader and regular commentator on branded content – from BBC News to serving on the Cannes Lions Entertainment Jury in 2018 – Luke is also committed to widening the debate on inclusivity as a proud founder member of Token Dad – an initiative to help Dads become more empathic and inclusive leaders through events that are built on conscious and intelligent play with their kids.

Andy Spray
Andy Spray
Deputy Managing Director

Supporting Luke Southern in driving the business is Andy Spray, Deputy Managing Director.  Andy has been in the industry for almost 20 years having previously worked as Head of Investment at top media agency, PHD. 

Andy joined PHD in 1998 as a TV buying assistant where he worked across key clients such as Sainsbury’s, Expedia, and Cadbury’s. He reached position of head of Broadcast in 2005 and then took over full responsibility for buying across all media as Head of Investment in 2009.

In August 2012 Andy left PHD to join DRUM as Head of Commercial Partnerships. Working closely with production companies, agencies and media owners to develop branded content solutions for OMG clients, ranging from fully fledged TV and Radio programmes to bespoke ad solutions and sponsorships.

In 2015 he was promoted to Deputy Managing Director. Andy has outstanding commercial knowledge, ensuring innovation and added value is achieved for all our clients.

Monty Verdi
Monty Verdi
Executive Creative Director

Our creative department is headed up by our Executive Creative Director Monty Verdi.  Monty is a world class creative leader with an incredible pedigree in creating award winning work that grows brands and contributes to culture.

His career as a Creative spans almost 25 years, with major creative awards across every channel from print, outdoor and design to mobile, PR, content and film.

He joined us a year ago from CHI Partners where as Creative Director and Partner he worked across a variety of brands including TalkTalk, The Times, Argos, Burger King and Samsung.  This also included running the Lexus Global business and the creation of the multi award winning Lexus 'Hoverboard' campaign that has won 92 awards to date. 

Monty is instrumental at DRUM for helping us shape the creative vision for the agency as well as creating "cultural signals" for brands.



Andy  Holland
Andy Holland
Executive Head of Production, Talent & Partnerships

Andy Holland is Executive Head of Production, Partnerships and Talent at DRUM. He has been working in the entertainment industry for a long time, and has been nominated for a Grammy. Twice.

Andy joined DRUM off the back of a 7-year entrepreneurial journey during which he founded JA Digital, growing it into a multi-million-pound production agency, working for the likes of Sony Mobile, The FA, O2, PlayStation and Adidas on beautifully crafted projects.

Andy specialises innovative productions and before founding JA Digital, he created a number of high-profile projects for brands including New Kings of Rock ‘n’ Roll, for Carling; Debutantes for C4; and Live@IndigO2 for ITV. He has also taken the reins as Producer on many well-known TV series, including Popworld, Pocket TV, The V Festival and The Word (C4).

Andy delivers his best work when he blends creativity with business acumen, building bespoke teams to over-deliver the thing he is most passionate about: great stories that connect people.

Andy oversees all production, partnerships and talent output at DRUM and works closely delivering effective and innovative campaigns for clients such as Porsche, HP and The Co-op.

James Larman
James Larman
Executive Strategy Director

James oversees the strategy group at DRUM and is responsible for creating and leading the agency’s ‘signal not noise’ philosophy. 

A 15 year industry veteran, he's helped brands create entertainment across two hemispheres, starting at OMD London before 7 years down under in strategy roles at Naked, Channel Nine and Mediacom Sydney. Whilst in Australia he helped create a series of innovative content formats - from a chart topping xmas single for Telstra mobile to a TV travel show for Tourism Australia.

He joined DRUM in 2013 and has since helped oversee many award-winning projects including the YouTube format The Fox Problem with HP, the documentary series Future Now for Sensodyne and in 2017 the Continuity Bat Partnership to launch The Lego Batman Movie with Channel 4.  

Ruth Griffin
Ruth Griffin
Head of Client Servicing

Our excellent account managment team is headed up by Ruth Griffin, our Head of Client Servicing.  Ruth is an accomplished senior marketing and advertising professional, who has achieved progression across several large companies from HP to T-Mobile.

Her team lead by her leadership, drives the business forward as experts who are dedicated in ensuring that everything from the strategy, ideation, execution and delivery to the day to day adminstration and handling of your business runs smoothly.

Ruth believes in working very closely and collaboratively throughout our process with our clients.

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