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INITIALS

Core disciplines: Experiential marketing, Integrated marketing, Promotional marketing, Shopper Marketing

One of the Top 30 most viewed agencies for 2017

Tasked with turning an innovative product formulation into a unique, compelling and relevant brand,

we created FIT KIT – a range of post-exercise body care products targeted at those who lead busy,

active lives and value ‘little life hacks’. The proposition to “Stay life ready” informed a distinctive

packaging design across Shower gels, shampoo and moisturiser which amplify the product’s active

ingredients and tailored benefits. A suite of launch comms including website design and sell-in

collateral has been created and marks the beginning of the journey of this exciting new brand as

it makes its way to stores across the country.

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