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INITIALS

Core disciplines: Experiential marketing, Integrated marketing, Promotional marketing, Shopper Marketing

One of the Top 30 most viewed agencies for 2017

The Challenge

Maximise Pepsi’s sponsorship of the UEFA Champions League to put

Pepsi Max at the centre of the excitement in the days leading up to the final in Cardiff.

 

Our Insight

The unwavering passion of football fans takes them on a journey from joy

to despair; nervous anticipation to ecstasy. No other moments in life provide

the chance to feel and express these emotions with such intensity.

 

Our Idea

Create an unforgettable, immersive experience

literally powered by fans’ passion for the beautiful game.

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