Core disciplines: Experiential marketing, Integrated marketing, Promotional marketing, Shopper Marketing

One of the Top 30 most viewed agencies for 2017

Seriously Good Results

The nation loves cheese, but when it comes to shopping for it, they’re

on autopilot. If there was clearly a better tasting cheese they could believe

in, they’d buy it. Only Seriously offers flavour beyond the ordinary. We

dramatised our taste advantage by provocatively questioning those who have

made underwhelming cheese choices, and contrasting them with a joyous

‘SERIOUSLY cheddar epiphany’ moment. 


‘There’s cheddar, then there’s Seriously’ was brought to life using the

latest innovation in hyper-reality moving image across VOD films, social,

nationwide OOH, press and retailer POS to create a highly engaging and

differentiated campaign for the cheddar category. 


Seriously is now the fastest growing main cheddar brand within the UK,

with new listings in key retail accounts.

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