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INITIALS

Core disciplines: Experiential marketing, Integrated marketing, Promotional marketing, Shopper Marketing

One of the Top 30 most viewed agencies for 2017

Challenged in June 2015 to create a memorable and impactful campaign to launch the New Fiat 500,

we turned to rising star, Ella Eyre to create an innovative live performance of a remastered icon track.

 

It was unique because the car played an integral part in the performance - situated on a giant vinyl stage,

it acted as the stylus by triggering parts of the backing track as it drove round the stage.

 

In front of 150 motoring and lifestyle journalists, Fiat VIPs and celebrities, and the general public, the

unique performance was a stunning success. With the journey of how we got there in just under 8 weeks

from briefing to implementation creating compelling social media content, a media partnership with

Capital Radio and spin-off activity in dealerships delivering consumer engagement, the campaign

achieved a staggering £8.5million PR value against a target of £0.5million and trounced it’s 35million

media impressions target with a whopping 812million.

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