dadasd 

Stack

Core disciplines: CRM/Customer engagement, Digital, Integrated marketing

 

THE TRUSSELL TRUST

TRUSSELL CAN

CREATING MORE FOODBANKS ACROSS THE UK

The ambition

To convince people across London that if the Trussell Trust is to open more foodbanks it needs people to donate money as well as food.

 

The clever bit

Working with deli owners across London we developed the Trussell Can. While shoppers were treating themselves to all sorts of foodie treats they could add the Trussell Can to their basket, which converted to a £3 donation at the till point.

 

Turning time into money

The campaign hit the charity’s fund-raising objectives in under a month.

FAST COMPANY voted it their charity campaign of the year.

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