Dragon Rouge

Core disciplines: Brand Activation, Brand strategy, Branding / design, Innovation/NPD/Service Design

Brand Experience

  • Design
  • Innovation
  • Strategy
  • Insight
  • Foresight

The VOYA brand was founded by Mark and Kira Walton who had the foresight to utilise the fine organically-grown seaweed harvested off the coast of County Sligo by Mark’s family for generations, to create a global skincare business. This seaweed is recognised for its skin-enhancing and health properties and when combined with other botanical extracts is transformed into a truly effective and luxurious range.

VOYA’s products can be found
in spas globally and fans include
Cameron Diaz, Victoria Beckham
and Michelle Obama.

First redesign since VOYA’s launch in 2007

The owners invited Dragon Rouge to help them establish a distinct, premium brand identity and positioning bringing this to life through packaging, print, website and promotional materials. VOYA is available in prestigious spas and retailers including Selfridges.

Organic beauty from the sea

The new packaging has been
designed to reflect a luxurious,
high end brand without
compromising VOYA’s ethos
of sustainability and protection
of the environment.

Inspired by the natural flow and texture of seaweed, the VOYA story unfurls through the imagery and packaging. Customers are swept away on a journey both inside and outside the bottle, encouraging a truly relaxing and indulgent experience. The use of organic colours and glimmering gold elevates the core ingredient, preserving its purity.

“VOYA is differentiated by its passion for capturing the benefits of nature in its purest form, whilst creating a truly indulgent quality experience for the consumer. The new visual identity is a contemporary interpretation of the brand’s story, aiming to evoke a luxurious spa experience that is both honest and beautiful.”

Steve Irvine, Creative Director, Dragon Rouge

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