Rufus Leonard

50%

increase in app registration week on week

60

apps to 1 valued hero application

4*

rating on the app store compared to 2.5

+113%

increase in visits due to fuel price data tool

37%

increased in app visits

Problem

The AA, one of the biggest publishers in the UK using over 60 mobile applications to cover the wide range of products and services that they offer. Across the board they suffered from low engagement levels, and a severe lack of repeat usage.

They invited us to look into how they could re-energise the brand, consloidate their 60+ app estate into one valued experience and make a tangible difference to customer engagement.

Solution

We reviewed the existing usage data and identified the features and utilities that customers found most useful and created a new ‘hero’ app, which combined the most valued into one making it the ideal driving companion.

This was all delivered using an iterative delivery methodology, with co-located teams between Rufus Leonard and the AA, in just 8-weeks end to end.