Rufus Leonard

Core disciplines: Branding / design, Digital, Integrated marketing

One of the Top 30 most viewed agencies for 2017



increase in app registration week on week


apps to 1 valued hero application


rating on the app store compared to 2.5



increase in visits due to fuel price data tool


increased in app visits


The AA, one of the biggest publishers in the UK using over 60 mobile applications to cover the wide range of products and services that they offer. Across the board they suffered from low engagement levels, and a severe lack of repeat usage.

They invited us to look into how they could re-energise the brand, consloidate their 60+ app estate into one valued experience and make a tangible difference to customer engagement.


We reviewed the existing usage data and identified the features and utilities that customers found most useful and created a new ‘hero’ app, which combined the most valued into one making it the ideal driving companion.

This was all delivered using an iterative delivery methodology, with co-located teams between Rufus Leonard and the AA, in just 8-weeks end to end.

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