Core disciplines: Advertising/Creative, Brand strategy

Cadbury 'Milk Tray Man'


After 13 years off our screens, we set out to bring back the classic Milk Tray man and in doing so get Milk Tray into new households.

A TV and digital campaign kicked off the search for the new Milk Tray man or woman and gripped the nation driving a huge levels of PR coverage with over 20,000 people applying to be the next to don the black roll neck jumper.

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