dadasd 

The Corner

Core disciplines: Advertising/Creative, Brand strategy, Influencer marketing, Integrated marketing

One of the Top 30 most viewed agencies for 2017

Style & Truth

Launched two years ago, 'Style & Truth' is not just an endline for Jigsaw, it's their philosophy and brand purpose. 

For the S/S 15 campaign 'For Life Not Landfill' we focused on the superior quality of Jigsaw’s clothing against a backdrop of more disposable high street fashion. Quality, timeless pieces that stay with you for life, not something you wear once and then chuck in the bin.

For A/W 14 we encouraged women to embrace their own style, and not slavishly follow the shouty voices of the fashion world. Fashion may say ‘wear green’ but if red is your colour, we say wear red. 

The Style & Truth platform has helped the brand refocus and engage a younger generation of shoppers. 

0Shares  Twitter   LinkedIn   Facebook   Google+   Send to a friend 
Interact with The Corner