The Corner

Core disciplines: Advertising/Creative, Brand strategy, Influencer marketing, Integrated marketing

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Style & Truth

Launched two years ago, 'Style & Truth' is not just an endline for Jigsaw, it's their philosophy and brand purpose. 

For the S/S 15 campaign 'For Life Not Landfill' we focused on the superior quality of Jigsaw’s clothing against a backdrop of more disposable high street fashion. Quality, timeless pieces that stay with you for life, not something you wear once and then chuck in the bin.

For A/W 14 we encouraged women to embrace their own style, and not slavishly follow the shouty voices of the fashion world. Fashion may say ‘wear green’ but if red is your colour, we say wear red. 

The Style & Truth platform has helped the brand refocus and engage a younger generation of shoppers. 

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