We are brand builders.
Your VMLY&R team boasts real-world experience building and evolving brands. Our work for Boots, Colgate, Wendy’s, DFT, Reuters & Viagra are just a few current examples of our teams building brand experiences that make our clients more contemporary, connected, and accessible.
Data leads to powerful insight, focused strategy and conviction in execution. VMLY&R has applied our process to disrupt the fast food category with our ground-breaking work for Wendy's. We are innovating mobility with Ford. Our content engine has transformed how Bailey’s engages with customers around consumption moments. And our work for Boots to enable mass personalisation is creating a sea change for the retailer — and its customers. We know that you need to do more with less and are performance obsessed — we are too, and we have the tools to drive optimisation.
We understand the diverse consumer landscape.
The UK population is becoming increasingly diverse, and we know what it takes to authentically connect with such a diverse population. We do this by developing skill sets and tools to help us empathise with those audiences, and we intentionally invest in our diversity initiatives and people at VMLY&R. We have an Inclusion Transformation practice that specialises in authentically reaching diverse audiences, while simultaneously helping train and up-skill our client organisations. We also have a growing diversity, equity, and inclusion practice to guide, celebrate, and promote cultural literacy for our employees.
We are collaborative partners.
No matter the engagement, no matter the size, our teams thrive on trust, communication, and collaboration — and they have a lot of fun too. We often hear from our partners how much they appreciate the dedication, passion and creativity we bring to their business.
By VMLY&R
Unseen Signals aims to tackle rising suicide rates in young women. The powerful work, featuring England Lioness Fran Kirby, draws on parallels faced by those who are suicidal, whose calls for help are misunderstood or go unrecognised when speaking up about a mental health crisis.
By VMLY&R
Tommy’s ties up with Women’s FA Cup Final to raise awareness of charity goal. Tommy’s, the UK’s largest pregnancy and baby loss charity, has announced a powerful new out of home campaign titled “Let’s Bring Them Home” – launching in time for the 2023 Women’s FA Cup Final.
By VMLY&R
Serious Tissues, the UK’s first carbon neutral toilet roll, launches a special edition bathroom book, designed to bring to life the brand’s commitment in caring for the planet. Kamasutree, created using fully recycled materials, using playful illustrations and comedic copy.
By VMLY&R
Launched in the week of Earth Day, this campaign highlights that thinking about sustainability shouldn't be just a one-day exercise. This ad was directed by The Glue Society via Biscuit and Revolver, and according to VMLY&R London, production was also mindfully sustainable.
By VMLY&R
Guardian Mates, Department for Transport's new campaign for THINK!, uses the power of influence and respect between mates to tackle drivers’ handheld mobile use, coinciding with the stricter laws in Great Britain making virtually any use of handheld mobile at the wheel illegal.
By VMLY&R
Dell Technologies and Intel, in partnership with the Motor Neurone Disease Association and Rolls-Royce, have worked with VMLY&R New York on “I Will Always Be Me,” a first-of-its-kind book for people living with motor neurone disease that banks their voices as they read aloud.
By VMLY&R
Photographed by Taylor Wessing Portrait Prize winner David Stewart, Hard to hide, Easy to tax is the latest instalment in a long-running series of DVLA enforcement campaign by VMLY&R. The new campaign aims to discourage drivers from risking driving an untaxed vehicle.
By VMLY&R
In line with the first restaurant opening in the UK, Wendy’s unveiled their new brand platform specifically created for the UK market - All Beef. No Bull. The platform challenges the status quo by calling out the failings of others in the category (Bull) and presenting Wendy’s qu
By VMLY&R
Baileys, Women's Prize for Fiction and VMLY&R have re-released 25 novels under the female author’s real name. Previously published under male pseudonyms, the books have been re-designed and will be the first time these female authors names will appear on their own work.
By VMLY&R
Viagra Connect launches a new campaign, which aims to shift the conversation around erectile problems, from a stigmatised issue long associated with a perceived lack of masculinity to a health issue which can be caused by the stresses and strains of modern life.
By VMLY&R
DFT aims to create a more inclusive transport system for disabled passengers, especially those with non-visible impairments. 'It's Everyone’s Journey' campaign is full of empathy designed to create a more considerate public transport environment for everyone.
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