Hometown London

Core disciplines: Advertising/Creative, Brand strategy, Innovation/NPD/Service Design


Taking the world's most iconic watch brand to the street.

For the Spring/Summer campaign, we worked with award-winning animation studio Aardman – of Wallace and Gromit fame – to great a unique look and feel for this world-famous watch brand.  The campaign was full of colour and life and ran across traditional above the line channels, and also across various point of sale channels in stores across the world.  Our shoot combined the best of both photography and animation, giving the brand ample assets with which to work with in activities, which included their season look-book.

Did it work?

The campaign was an incredible success for the brand, and was rolled out across the world in multiple markets. Both of our campaigns for the brand were massively successful in terms of driving awareness, global alignment and brand affinity.


0Shares  Twitter   LinkedIn   Facebook   Google+   Send to a friend 
Interact with Hometown London